They focus primarily on analyzing flows
Posted: Tue Mar 18, 2025 6:33 am
Today's challenge is to integrate offline consumer interactions into the marketing strategy to achieve a fully unified online/offline purchasing flow, thereby improving the consumer experience and conversion rates.
4/ Predictive analysis
Today, few companies analyze external data flows. from their own channels of interaction with their consumers: website, YouTube channel, newsletter, etc.
Until recently, reporting was done on a channel-by-channel basis. Due to a lack of unification, companies then had several limited views segmented by communication channel.
By capturing multiple data streams and cross-referencing them for analysis, we gain a much broader view of the consumer. This view allows us to better tailor operational marketing actions and define automated marketing scenarios tailored to each defined segment.big data what is it
The ultimate goal is to achieve a predictive analysis of consumer behavior that will allow us to anticipate customer needs and send them the right information or proposals at the moment they need it.
In short, now that you know what Big Data is, you know it provides answers to several digital marketing challenges.
It's a fact: companies need to understand their customers and potential buyers better in order to create personalized offers at the most appropriate time.
Furthermore, thanks to a deeper understanding of what consumers think about their products, a company stockholder database has all the information it needs to create communication campaigns that are fully controlled in terms of their image and message.
Organizations that collect large volumes of data use special software to process it. They explore this data, look for patterns, and process it to gain insights. The people who interpret or process these results are often called Big Data consultants.
A Big Data consultant or Big Data analyst is someone who transforms data into quality information for the company, enabling the company to use it to become more profitable or efficient. Today, with the amount of data processed and managed daily, this is a position with a bright future in companies. Furthermore, studies show that in 10 years, companies will have to process twenty times more information than they do today, so Big Data professionals are professions of the future that are increasingly in demand in companies.
4/ Predictive analysis
Today, few companies analyze external data flows. from their own channels of interaction with their consumers: website, YouTube channel, newsletter, etc.
Until recently, reporting was done on a channel-by-channel basis. Due to a lack of unification, companies then had several limited views segmented by communication channel.
By capturing multiple data streams and cross-referencing them for analysis, we gain a much broader view of the consumer. This view allows us to better tailor operational marketing actions and define automated marketing scenarios tailored to each defined segment.big data what is it
The ultimate goal is to achieve a predictive analysis of consumer behavior that will allow us to anticipate customer needs and send them the right information or proposals at the moment they need it.
In short, now that you know what Big Data is, you know it provides answers to several digital marketing challenges.
It's a fact: companies need to understand their customers and potential buyers better in order to create personalized offers at the most appropriate time.
Furthermore, thanks to a deeper understanding of what consumers think about their products, a company stockholder database has all the information it needs to create communication campaigns that are fully controlled in terms of their image and message.
Organizations that collect large volumes of data use special software to process it. They explore this data, look for patterns, and process it to gain insights. The people who interpret or process these results are often called Big Data consultants.
A Big Data consultant or Big Data analyst is someone who transforms data into quality information for the company, enabling the company to use it to become more profitable or efficient. Today, with the amount of data processed and managed daily, this is a position with a bright future in companies. Furthermore, studies show that in 10 years, companies will have to process twenty times more information than they do today, so Big Data professionals are professions of the future that are increasingly in demand in companies.