Examples of B2B Lead Magnets
Posted: Tue Mar 18, 2025 9:28 am
As we mentioned, qualified B2B lead magnets can come in a variety of formats, but they should always be high-quality, lightweight, and easy to navigate.
Among the options for planting on your website we have:
Ebooks. This is the universal B2B lead magnet due to the chinese overseas europe database advantages it offers . It can be used at any stage of the sales cycle and is timeless, as it can be downloaded whenever the visitor wants.
It's also easy to use and offers the possibility of in-depth coverage of all types of topics; not to mention that it's one of the most economical formats to produce. An example of this is our ebook on The Secrets to Creating Buying Guides That Convert . You can download it here .
Demos. These are ideal gifts for software development or technology solutions companies . They offer a trial version, with limited features or a limited duration, to introduce a program.
Since customer data is recorded to confirm the download, it's easier to process the purchase or subscription. This is the format most highly rated by users, especially as a marketing tool for software companies . One example is the demo from our partner Bayonet : an anti-fraud software. You can request a demo here .
Webinars . This is the most attractive alternative for valuable content. It's especially useful for companies that offer training. It involves providing a short online course or talk on a topic. The most effective version is one delivered in real time and by registration. It can also be offered asynchronously. An example of this is the webinar we conducted in 2019 on "What Results Does Content Marketing Bring?" Details can be found here:
Among the options for planting on your website we have:
Ebooks. This is the universal B2B lead magnet due to the chinese overseas europe database advantages it offers . It can be used at any stage of the sales cycle and is timeless, as it can be downloaded whenever the visitor wants.
It's also easy to use and offers the possibility of in-depth coverage of all types of topics; not to mention that it's one of the most economical formats to produce. An example of this is our ebook on The Secrets to Creating Buying Guides That Convert . You can download it here .
Demos. These are ideal gifts for software development or technology solutions companies . They offer a trial version, with limited features or a limited duration, to introduce a program.
Since customer data is recorded to confirm the download, it's easier to process the purchase or subscription. This is the format most highly rated by users, especially as a marketing tool for software companies . One example is the demo from our partner Bayonet : an anti-fraud software. You can request a demo here .
Webinars . This is the most attractive alternative for valuable content. It's especially useful for companies that offer training. It involves providing a short online course or talk on a topic. The most effective version is one delivered in real time and by registration. It can also be offered asynchronously. An example of this is the webinar we conducted in 2019 on "What Results Does Content Marketing Bring?" Details can be found here: