eCommerce Team predicts marketing trends for 2022
Posted: Sat Dec 07, 2024 10:01 am
What will be the trends in marketing in 2022? After an interesting 2021, we are all looking at the next 12 months with interest. Representatives of the marketing industry are competing to create better and better forecasts of trends that will dominate marketing, positioning and consumer decisions. We are joining this group for the second time, creating a list of the most rapidly developing trends for 2022. We will start with…
Authentic Video Marketing Trends for 2022
I know, you're probably thinking that it's a cliché like "content is king." But stay with us for a moment.
It's no surprise that many brands create video content. However, for some time now, there has been a noticeable trend of "returning to the roots" and abandoning professional recordings and complicated editing.
Social media, especially TikTok and the country code +81,japan phone numbers recently introduced Reels on Instagram in Poland, have enabled smaller companies that cannot afford the support of a professional company or purchase equipment and rent a studio to enter into effective and wide-ranging video communication.
It turns out that good content (whatever that means to the recipients of your social media profiles) will hold up even if recorded with a phone placed on a pile of books, and a ring lamp on a tripod for a few dozen zlotys takes production to an even higher level.
Does this mean the end of professional production? Of course not! Companies that can afford it will still delight our eyes (or embarrass us, but that's a topic for a separate post) with videos shot on a grand scale. From there, it's only a step to the next topic, related to marketing trends for 2022:
TikTok Format - As a Marketing Trend
Since the statistics columns related to the number of downloads or active users started to soar to the sky, it became clear that TikTok is one of the bigger players on the market. Consequently: you have to not only accept its presence, but also draw conclusions from its success. And transform it into your own. Success, of course!
Authentic Video Marketing Trends for 2022
I know, you're probably thinking that it's a cliché like "content is king." But stay with us for a moment.
It's no surprise that many brands create video content. However, for some time now, there has been a noticeable trend of "returning to the roots" and abandoning professional recordings and complicated editing.Social media, especially TikTok and the country code +81,japan phone numbers recently introduced Reels on Instagram in Poland, have enabled smaller companies that cannot afford the support of a professional company or purchase equipment and rent a studio to enter into effective and wide-ranging video communication.
It turns out that good content (whatever that means to the recipients of your social media profiles) will hold up even if recorded with a phone placed on a pile of books, and a ring lamp on a tripod for a few dozen zlotys takes production to an even higher level.
Does this mean the end of professional production? Of course not! Companies that can afford it will still delight our eyes (or embarrass us, but that's a topic for a separate post) with videos shot on a grand scale. From there, it's only a step to the next topic, related to marketing trends for 2022:
TikTok Format - As a Marketing Trend
Since the statistics columns related to the number of downloads or active users started to soar to the sky, it became clear that TikTok is one of the bigger players on the market. Consequently: you have to not only accept its presence, but also draw conclusions from its success. And transform it into your own. Success, of course!