But, what exactly is perceived pressure?
Posted: Sat Dec 07, 2024 10:16 am
To compete with all of this noise, some email marketers resort to purchasing lists, sending too frequently, or using clickbait subject lines. But these tactics will turn you into the exact thing with which you're competing — a spammer.
How to send bulk email without spamming
If you want to cut through the clutter and not resort to spam tactics, you’ll need to focus on three main areas to get noticed:
Frequency
Content and Design
Keeping a customer’s perspective
Businesses need to design their email newsletters to be less intimidating and norway mobile phone numbers database more approachable. By optimizing bulk email campaign content for your customers instead of your sales objective, you can avoid looking like a spammer and send more engaging emails.
In this article, you will learn more about how to create awesome email campaigns with consumers in mind so that you’re guaranteed to strike a chord with your customers and how to send bulk emails without getting blacklisted.
Frequency
Despite many email marketing gurus insisting on a set frequency, not all email campaigns are created equal.
For example, a promotional campaign’s frequency could increase during the holidays, reminding your customers about specific deals. But, you wouldn't want to use that same campaign frequency for the rest of the year — that will put you on the fast track to your customer’s spam box.
Email newsletters on the other hand, usually have a set frequency that your customers can depend on. If you're sending a newsletter, it's very important that you establish this frequency from the outset of your email marketing and communicate that to recipients so they know what to expect.
For promotional emails, try sending emails every two weeks. From there, monitor the results for each campaign type on this frequency and make adjustments accordingly to get the best engagement.
Be careful though! Sending campaigns too frequently can create a strong perceived pressure for your customers, which can be bad for you and your business down the line.
According to a research paper published in the Journal of Business Research, perceived pressure is “the number of messages people think they receive […], rather than actual frequency.”
How to send bulk email without spamming
If you want to cut through the clutter and not resort to spam tactics, you’ll need to focus on three main areas to get noticed:
Frequency
Content and Design
Keeping a customer’s perspective
Businesses need to design their email newsletters to be less intimidating and norway mobile phone numbers database more approachable. By optimizing bulk email campaign content for your customers instead of your sales objective, you can avoid looking like a spammer and send more engaging emails.
In this article, you will learn more about how to create awesome email campaigns with consumers in mind so that you’re guaranteed to strike a chord with your customers and how to send bulk emails without getting blacklisted.
Frequency
Despite many email marketing gurus insisting on a set frequency, not all email campaigns are created equal.
For example, a promotional campaign’s frequency could increase during the holidays, reminding your customers about specific deals. But, you wouldn't want to use that same campaign frequency for the rest of the year — that will put you on the fast track to your customer’s spam box.
Email newsletters on the other hand, usually have a set frequency that your customers can depend on. If you're sending a newsletter, it's very important that you establish this frequency from the outset of your email marketing and communicate that to recipients so they know what to expect.
For promotional emails, try sending emails every two weeks. From there, monitor the results for each campaign type on this frequency and make adjustments accordingly to get the best engagement.
Be careful though! Sending campaigns too frequently can create a strong perceived pressure for your customers, which can be bad for you and your business down the line.
According to a research paper published in the Journal of Business Research, perceived pressure is “the number of messages people think they receive […], rather than actual frequency.”