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mdsah5125344
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Clicks a button on your app or website

Post by mdsah5125344 »

What is an email automation workflow?
An email automation workflow is a series of automated emails that are triggered based on customer behavior or segmentation.

Usually, email automation software includes workflow templates for common triggers, like when someone signs up for your newsletter or places an order.

Some tools also allow you to create custom workflows. For example, Brevo lets you track behavior and run triggered email campaigns that you can build from scratch.

Different events might trigger a workflow, like when someone:

Buys a particular product
Abandons their shopping cart (cart abandonment)
Converts from an email campaign
Hasn’t ordered in a long time
Submits a form
Read on to learn more about the types of automated emails you can send using automation workflows.

Further reading: 12 Drip Email Campaign Examples to Inspire and list of norway cell phone numbers Drive Conversions

5 Automated email examples
Automated emails don’t just save you precious time — they help you engage customers and boost sales. With automation tools, you can create automated emails for all kinds of scenarios.


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Here are just a few examples of automated emails that drive results for your business.

1. Welcome emails
Welcome emails are often the first emails sent when someone signs up for your newsletter or opens a new account. They allow you to introduce your brand and lay the foundation for lasting relationships with new subscribers.

Effective welcome emails bring long-term benefits like increased sales and customer retention. They’re often part of a series of emails aiming to deepen customer engagement over time.

an automated welcome email example
Source

2. Abandoned cart emails
An abandoned cart is when a shopper adds products to an online shopping cart but leaves without buying anything.
Abandoned cart emails allow you to follow up with these potential customers and avoid lost sales.

an automated abandoned cart email example
Source

3. Birthday emails
Birthday emails are among the easiest and most effective automated emails you can send. This personalized email on a subscriber’s special day helps your email stand out in their inbox.
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