That's why it's important to keep things simple and to the point. Eve macedonia phone number resourceif you have more context space and more explanation, less is more. Take this full-page magazine ad for example. An example of text is an old cereal advertisement. Two-thirds of the page is taken up by an image of a woman about to eat a tablespoon and an image of a box to make it easy to spot in the grocery store aisle. The copy takes up a third of the page, but most of it is white space.
The copy consists almost entirely of exclamation marks. Some of them are one word, including my favorite: ---- This ad says a lot about the idea in about one word - people love this new product. Short and sweet. Storytelling Hungry for stories. Neuroscientists have discovered that reading novels and interacting with narratives provide a full sensory experience in our brains, and the immersive experience helps build emotional connections.
