2020 has seen the rise of digital marketing, with top companies suddenly shifting to digital channels, leading to a resurgence in email marketing.
Experts predict that this year 2022 will bring more changes, which can only mean one thing: You should keep up with the latest trends.develop your marketing strategyand beat your competition.
Email marketing is already four decades old and it is not surprising that strategies have changed over the years. However, it still remains a key playeronline marketingstrategies.
According to HubSpot, email marketers today are sending 27% more emails than they did before the coronavirus, and it’s also worth noting that email marketing has now become the leading line of communication for many.Digital marketers.
In fact, it outperformed ALL online marketing strategies!
Email marketing
The data shown above is proof that email marketing provides the best marketing ROI, with SEO coming in second. Companies only need toIncrease your income with SEO.
Combining email and SEO can also be a great way to help improve your rankings and search visibility, though that’s a discussion we’ll save for another day.
Whether you’re a SaaS company, a digital agency, or a marketer just list of malaysia cell phone numbers starting out on the email scene, there’s no better time to get started than now.
Below are seven email marketing strategies that will increase revenue and engagement in 2022. Let's take a closer look!
1. Personalize Your Email Marketing Messages
Over the past few years, marketing experts have come to the conclusion that one of the best ways for any email marketing campaign to generate more revenue and make more profit is through personalized emails.
Campaign Monitor found that emails with personalized subject lines are 26% more likely to be opened by recipients, adding that such subjects resonate better with readers. And,
Experian found that personalized emails drive 6x higher transaction rates.
Seriously, who would have thought of something as simple as telling your friends their names?
Can consumers get a big return on investment from it?
Here’s a great example of email personalization. The business tries to grab the recipient’s attention by using their name before presenting the ad.
Admit it, if you were Philip, you would open this message immediately!
In addition to including your recipient's name in your email subject line, you may need to do more, such as providing information that is relevant to them.
Consumers are now looking for highly personalized content that is tailored to their wants and interests, and this content needs to be created in a way that appears to be tailored just for them.
According to Lucid, almost 20% of people will unsubscribe if their newsletter contains content or ads that don’t interest them, and you definitely don’t want that to happen to you.
Here are a few more tips to help you personalize your emails :
Don’t be afraid to ask for all the information upfront. Great personalization starts with your sign-up form. If you’re missing basic details like name, company, location, etc., your personalized communication will be very limited. Also, only ask for the information you NEED, not the information you WANT.
Use a real reply email [email protected] takes away the authenticity and credibility of the message. Make sure to use a real reply-to address to ensure your readers are as interested and responsive as possible.
Use your real email signature. Another way to be personal and build rapport with your readers is to include your contact informationEmail signatureGive them the opportunity to connect with you online and you will see increased revenue in no time.
2. Segment Your List
Every email marketer is amarketing campaignThis is 101% accurate so that the right message can be delivered to the right people at the right time.
Email segmentation is the solution.
In fact, all email marketing KPIs perform better when you segment your audience.Email listRemember that not everyone on your list will have the same preferences and purchasing habits, and your emails need to reflect that.
Instead of sending out a massive email blast with one click, put a little more effort into appealing to each of your subscribers by breaking your list into smaller groups or “segments.”
Understanding the specific characteristics that differentiate these groups can help you tailor the content of your email marketing campaigns to each segment, which can increase your conversions.
Let's say you have a one-stop shop. You have a customer who buys two bottles of liquor every week, and a customer who buys baby food.
Obviously, you don’t want to send an email about alcohol discounts to the latter or an email about baby products to the former. Instead, separate them into two groups, alcohol and baby, and then send them with appropriate content.
If you're not sure how to get started with segmentation, here are some ideas:
Segment by industry. Knowing your subscribers’ business is a smart way to segment your email campaigns. For example, a company that sells gadgets will engage much more than a car dealer if you send them emails from their latest laptops and phones.
Segment by sales cycle. A one-on-one demo or sales presentation won’t work for early-stage buyers, so we recommend sending them a whitepaper instead. Your frequent subscribers will respond well to free trials or product webinars.
Segment by company size. A small company with just 5-7 employees has a slim chance of making it to the biggest industry conference of the year, as opposed to a business with 400 employees. Segment your campaigns by company size or annual revenue to increase your response rates.
3. Use Interactive Emails
Interactive emails are pretty much the holy grail of email marketing. They don’t just increasecustomer engagementand increase engagement, but they can also help you get more clicks and higher lead generation rates.
What’s more, by sharing interactive content, you guarantee that your email will stand out for being informative and educational, rather than just coming off as a sales pitch.
More than 50% of marketers agree that interactive content plays a vital role in convincing customers during the consideration stage of the sales cycle.
Of these, 77% can confirm that the secret to multiple engagements and visits is leveraging interactive content; Martech Advisors reports that interactive email marketing can significantly increase click-through-to-open rates by 73%.
Here are some of the interactive email elements that are expected to help you increase your revenue and engagement in 2022:
Rollover effects for viewing close-ups or the back of products
Animated buttons and calls to action
Polls, surveys and user-generated interactive content
Accordion features to make long-form emails more compact
Interactive image and product carousels that allow users to navigate
4. Focus on user-generated content
Another email marketing trend that is expected to reach its full potential this year is the use of user-generated content in your campaigns.
User-generated content (UGC) is any type of content created by a brand’s customers that can be posted on any online platform. It can come in the form of photos, videos, comments, hashtags, chats, and social media challenges.
