On-page optimization is one of the three SEO factors you can't do without. This path starts with good keyword research and includes all the tricks you can apply directly on the web page and on the code, to obtain a good positioning in SERP. Here are some ideas.
URL for SEO Ranking Factors
The best way to choose a URL is to use keywords already chosen in the content. To separate the keywords that make up the address, it is better to use the hyphen “-” and not “_”. You should try to reproduce in the URL the most natural way of searching for users, maintaining simplicity and brevity.
Choose URLs to reflect your site structure and create a continuous path. Try not to build a URL with more than three subfolders, as in the example below.
Remember that the URL structure is also taken from the breadcrumbs, the navigation paths that allow the user to discover where he is and create new internal links followed by Google.
Title Tags and SEO Ranking Factors
The Title Tag is the title of the web page and is the clickable text that appears in search engines. It must be short and immediately make clear the subject of the page to which it belongs. In fact, the Title Tag is always different from resource to resource. Without forcing your hand, I recommend that you use keywords .
seo title example
On the other hand, remember that Google is increasingly able to understand the content of the page, and its usefulness with respect to a query, regardless of the presence of the keyword. This does not mean ignoring the advice to put the most important keywords in the SEO title : let's just say that this is not enough.
Regarding length, the recommended length is between 40 and 60 characters; if it is not possible to follow this rule, it is better to stay under 65 characters . Otherwise, Google tends to cut the text.
Write good meta tag descriptions
Among the meta tags there is the description . This is a description that helps the user understand what the link that they see in the search engine is about. This allows them to have a synthetic picture of the content. The meta description does not influence the ranking but helps to increase visits.
Internal links are also SEO factors
Among the various SEO factors we also find the presence of Oman Phone Numbers hyperlinks inserted towards web pages of the same domain. Use them when needed, not randomly . And only to give value to the content.
Heading tags help ranking
Heading tags play a similar role to text styles in Word. They are important because they improve the user's reading experience and give different weight to different parts of the content. If done without forcing, and in a natural way, it is useful to broaden the semantic field of the text.
Enhance heading tags
It is important to respect the hierarchy of the headers, and use the most important keyword in the H1 even if you do not have to write this headline in a mirror way to the title tag: you can also vary and create a longer headline. Remember, however, the basic rule that suggests inserting a single H1 per web page.
Alt Tag Among Necessary SEO Factors
The alt attribute is a tag element <IMG>and is used to insert a description of the images present on the page. When the image is not available, the text inserted as an alternative will appear.
So it is important to use words that match the image and especially that use concepts and keywords used on the page. This will create a common ground that will give relevance to the page.
Sitemap, an SEO Ranking Factor
Among the various SEO factors we also remember the presence of the sitemap.xml to be uploaded to the Search Console . Not really useful for small or single-page sites , it becomes essential for large portals and blogs.
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Contents
Content affects ranking and is one of the main SEO factors. I already know what you're going to say: this falls into the on-page area. And it's true, but I think it's appropriate to address the topic of web copywriting separately. Precisely because the content of the page has a fundamental role in SEO positioning .
This is true for both writing and studying keyword research . Search engines like topics that are useful to users and that is why there must be great synergy between web writers and SEOs.
The content of the page must be of great caliber to have a good chance of positioning on search engines. The quality of the text is an SEO factor and is understood as both formal and substantial.
Formal quality
The content must be well written. Google prefers understandable and readable texts. Therefore it is better to use short and simple sentences . Search engines seem to prefer longer articles ( long form ).
But we must avoid generalizations: there is no ideal number of words per article. Sometimes the reader wants quick answers to their doubts, other times they want to go into more detail. It depends on the user's Search Intent. That is, the search intent, what the person really wants from the query on Google .
user search intent
There are topics that require case studies of thousands and thousands of words. In conclusion, there is no ideal length for articles. Always evaluate your target and try to understand their needs.
Authority
Content is valuable when it entertains the user and reduces page abandonment. Don't copy and paste from other sites, choose the appropriate tone of voice, study the level of depth of your article. If necessary, add unique videos and infographics to make everything more complete and useful.
Bounce, pogo sticking and click through rate are often cited as possible SEO ranking factors: there are no certainties but writing quality content certainly means working on a virtuous ranking.
With respect to SEO ranking factors, it is useful to work on the authoritativeness of the content, also paying attention to who signs the content: the user (and Google) must be able to trace a common thread between the topic addressed and the signature. Especially if we are talking about sensitive topics such as money, health and all those that fall into the delicate and complex category of YMYL topics. That is, Your Money or Your Life .
