How often have you tried to increase your profits, but the expected results did not come? To find the answer to this question and understand how to improve the situation, you should analyze your competitors' websites.
First, let's understand what a competitor audit is. Let's say you sell household appliances. If your products are not unique, then the market is full of similar online stores offering the same products. And if they are doing better than you, it would be nice to know how they came to such results, wouldn't it?
So, a competitor audit is an analysis of their traffic sources, SEO-component sites that are competitors to your business in your product niche.
Competitor website audit: how we do it
Auditing niche leaders and competitors is a large topic that involves two approaches to finding ideal solutions for your site, which can be conditionally divided into two blocks: a basic list of works and a complete one.
The basic volume includes:
Analyzing the traffic of a competitor's website allows you to identify the chinese overseas america data amount of monthly traffic to a competitor's website and from which sources it receives visitors: direct activities, natural search results (organic), paid advertising, social networks, referral programs and e-mail newsletters (in percentage and quantitative terms).
Competitor website keyword analysis – involves researching the search queries your competitors and niche leaders use to get their traffic. This allows you to more accurately compose or supplement the semantic core (keywords) for your website and correctly segment it for landing pages.
Analysis of backlinks to a competitor's website allows you to analyze the dynamics of the link mass: who links to this resource and find out the quality of these links. In addition, to understand whether these links correspond to the niche of this resource. I think you understand that SEO analysis of a competitor's website is very useful.
Analysis of contextual advertising of a competitor's website will show you what keywords are being used in the advertising campaign of your competitors and niche leaders. Based on the information received, it is possible to create an advertising campaign that will be more effective. And this is, of course, a very important point in the work, agree?
Segmentation into niche leaders and direct competitors is very important at this stage to understand who is the niche leader, to which level you still need to grow, and who is an ordinary competitor. Segmentation will allow you not to build illusions, but to systematically reach the desired level.
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