How often will you contact users in this segment?
Posted: Thu Mar 27, 2025 4:56 am
Try not to overwhelm your contacts with too many emails and think about when it is appropriate to send an email and how long it is best to wait before the next interaction if the user has not taken the initiative.
What day of the week is it recommended to ship? There are many factors that influence this decision, such as the business model (B2C or B2B), industry, country, the customer's working hours, the time they usually contact you, their shipping history... This is one of the factors you can take into account when defining your buyer personas: try to determine the best time to contact them.
Marketing automation tools play a very important role in this area of lead nurturing. For example, they allow you to set up A/B tests to find the best time to send an email, configure it to happen at chinese overseas america data the time when each user usually opens an email, schedule an email at the exact moment when a user performs a certain action (downloads an offer, requests information, enters a specific page, etc.), and so on. The possibilities are very wide.
6. Set up an automation platform
A marketing automation platform allows you to scale your lead nurturing strategy. Otherwise, it would be extremely difficult to do all this manually when you have to handle dozens, hundreds or thousands of leads every day. The goal of all the segmentation efforts we’ve seen is to make emails feel like separate, personalized conversations tailored to each contact.
Once you have clear goals, segments, an outline of your process, content, and a plan, it’s time to configure all of this in your automation platform of choice. The functionality and level of integration with your CRM may vary from tool to tool, but there are many very effective alternatives for developing lead nurturing campaigns.
7. Measure Results
The campaign is running, now what? It’s important to track your lead nurturing strategy to make sure everything is in place and running properly. Analyzing and measuring results is key to any digital marketing strategy, even when it comes to lead nurturing. This will allow you to tweak your campaigns and improve your results.
And so we’ve completed a circle. We’ve broken down step by step how to run a lead nurturing campaign. If you feel like you already have everything you need to develop your own strategy, then go ahead. If you find this a bit complicated, don’t worry. With the help of a professional, you can make the most of one of the most effective digital marketing techniques.
What day of the week is it recommended to ship? There are many factors that influence this decision, such as the business model (B2C or B2B), industry, country, the customer's working hours, the time they usually contact you, their shipping history... This is one of the factors you can take into account when defining your buyer personas: try to determine the best time to contact them.
Marketing automation tools play a very important role in this area of lead nurturing. For example, they allow you to set up A/B tests to find the best time to send an email, configure it to happen at chinese overseas america data the time when each user usually opens an email, schedule an email at the exact moment when a user performs a certain action (downloads an offer, requests information, enters a specific page, etc.), and so on. The possibilities are very wide.
6. Set up an automation platform
A marketing automation platform allows you to scale your lead nurturing strategy. Otherwise, it would be extremely difficult to do all this manually when you have to handle dozens, hundreds or thousands of leads every day. The goal of all the segmentation efforts we’ve seen is to make emails feel like separate, personalized conversations tailored to each contact.
Once you have clear goals, segments, an outline of your process, content, and a plan, it’s time to configure all of this in your automation platform of choice. The functionality and level of integration with your CRM may vary from tool to tool, but there are many very effective alternatives for developing lead nurturing campaigns.
7. Measure Results
The campaign is running, now what? It’s important to track your lead nurturing strategy to make sure everything is in place and running properly. Analyzing and measuring results is key to any digital marketing strategy, even when it comes to lead nurturing. This will allow you to tweak your campaigns and improve your results.
And so we’ve completed a circle. We’ve broken down step by step how to run a lead nurturing campaign. If you feel like you already have everything you need to develop your own strategy, then go ahead. If you find this a bit complicated, don’t worry. With the help of a professional, you can make the most of one of the most effective digital marketing techniques.