Feeding America is dedicated to ending hunger in the United States by providing meals to those in need through a national network of food banks. The organization's homepage effectively communicates the impact of donations with a clear and compelling message.
What they did right:
The form's text immediately draws attention by highlighting that $1 equals 10 meals, making the impact of donations tangible and significant.
The minimalist design and simple navigation focus the user's attention on the donation process.
What could be improved:
The page could benefit from more chinese malaysia data emotional storytelling, images, or testimonials.
The CTA for donations could be more prominent and engaging to immediately capture the visitor's attention.
Examples of non-profit pages: Feeding America
8. GOSH (Great Ormond Street Hospital)
The Great Ormond Street Hospital (GOSH) charity's 2023 Christmas Appeal landing page is designed to encourage donations during the festive season, focusing on helping seriously ill children. It combines emotional storytelling with clear calls to action, aiming to connect with potential donors on a personal level.
Interestingly, according to Double the Donation, “30% of annual donations occur in December, and around 10% of all annual donations are made in the last three days of the year.” GOSH's Christmas campaign fits perfectly into this trend.
What they did right:
The site effectively uses emotional storytelling, focusing on children like Henry, to create a strong emotional connection with visitors.
Visitors can easily choose between one-time or monthly donations, with suggested amounts for convenience.
The option to leave a message in the stocking for GOSH children adds a personal and interactive touch.
The page is short and its content focuses on the donation goals.
What could be improved:
Reducing the height of the navigation menu would improve the first impression and visibility of the main section, especially for mobile users.
Incorporating more visual elements or videos can make the page more attractive and emotionally compelling.
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