How does lead enrichment and tracking work at your level?
Posted: Thu Mar 27, 2025 5:11 am
So, the first level is passed. Now we proceed to an equally important task - we will get more information about them. This can be done on a completely legal basis and on autopilot.
What is lead enrichment? This is the very collection of additional information to form avatars and segment leads for subsequent personal work with them.
Lead tracking – control of each lead’s actions on the site. You can receive a report on various parameters (viewed pages, most clicked buttons, most read messages, etc.).
Lead tracking can be useful in a variety of situations:
Segment your subscriber base, as you can divide your newsletter readers into groups based on their user behavior in order to make relevant offers to each group.
Identifying bottlenecks in the funnel to increase conversion.
Qualification and understanding of whether chinese overseas africa database this client needs to be sent to the next stage, whether he is ready to buy.
Let's look together at how tracking can help segment leads after setting up data collection. This is a direct path to tracking a specific list of events that will be written down in user profiles. What could these events be?
Visits to a particular page.
Viewing a web page. For example, a person has read the landing page from A to Z, and it is relevant to offer him a mini-course on this topic, since the interest is obvious.
What is lead enrichment? This is the very collection of additional information to form avatars and segment leads for subsequent personal work with them.
Lead tracking – control of each lead’s actions on the site. You can receive a report on various parameters (viewed pages, most clicked buttons, most read messages, etc.).
Lead tracking can be useful in a variety of situations:
Segment your subscriber base, as you can divide your newsletter readers into groups based on their user behavior in order to make relevant offers to each group.
Identifying bottlenecks in the funnel to increase conversion.
Qualification and understanding of whether chinese overseas africa database this client needs to be sent to the next stage, whether he is ready to buy.
Let's look together at how tracking can help segment leads after setting up data collection. This is a direct path to tracking a specific list of events that will be written down in user profiles. What could these events be?
Visits to a particular page.
Viewing a web page. For example, a person has read the landing page from A to Z, and it is relevant to offer him a mini-course on this topic, since the interest is obvious.