The path to your company or product name
Posted: Thu Mar 27, 2025 5:13 am
After discussing the basics, we'll give you tips on the naming process. Before resorting to the numerous creative naming methods, you should first characterize the company or product . To do this, it's recommended to create a list of terms that can be associated with the following attributes:
Product features
Target group
User
To use
Corporate values
The simplest method for naming is linked to the list of terms mentioned above. These usa student data categories describe what is particularly important about the product, the company, and the customers or target group, what makes them unique and characterizes them. By combining words and using anglicisms, acronyms, or letter operations (adding or omitting letters), new names can be created that simultaneously tell the story behind the product.
A good example of this method is the startup "tift ." It provides personnel planning software whose main advantage is time savings. The term "Zeit" (time) was extracted from "Zeitsparend" (time saving) and translated into English "time," from which the motto "time is a gift" was derived. This, in turn, resulted in the product and company name "tift" through a combination of letters.
Of course, there are other methods for naming, but they are all based on the same principle: The company or product is characterized as precisely as possible using core terms. These are then used by the team to come up with new name suggestions.
What happens after the name has been found?
Let's assume you've compiled a list of name suggestions based on our guide. Now it's time to filter these results .
A particularly important criterion these days is the availability of domains . For the German market, the endings ".de" or ".com" should be targeted. If these are not available, it is advisable to refrain from using the name. Legal aspects should also be considered. For example, the names of companies that are not registered in the commercial register must contain the owner's personal name. The compatibility of product names with the company name and its guidelines should also play a role in the name selection.
Overall, the process of finding a name isn't easy and requires a lot of thought and dedication. At mi- marketing, we support new companies and products in the field of online marketing, from conception to implementation. Contact us with any questions about finding a name .
Product features
Target group
User
To use
Corporate values
The simplest method for naming is linked to the list of terms mentioned above. These usa student data categories describe what is particularly important about the product, the company, and the customers or target group, what makes them unique and characterizes them. By combining words and using anglicisms, acronyms, or letter operations (adding or omitting letters), new names can be created that simultaneously tell the story behind the product.
A good example of this method is the startup "tift ." It provides personnel planning software whose main advantage is time savings. The term "Zeit" (time) was extracted from "Zeitsparend" (time saving) and translated into English "time," from which the motto "time is a gift" was derived. This, in turn, resulted in the product and company name "tift" through a combination of letters.
Of course, there are other methods for naming, but they are all based on the same principle: The company or product is characterized as precisely as possible using core terms. These are then used by the team to come up with new name suggestions.
What happens after the name has been found?
Let's assume you've compiled a list of name suggestions based on our guide. Now it's time to filter these results .
A particularly important criterion these days is the availability of domains . For the German market, the endings ".de" or ".com" should be targeted. If these are not available, it is advisable to refrain from using the name. Legal aspects should also be considered. For example, the names of companies that are not registered in the commercial register must contain the owner's personal name. The compatibility of product names with the company name and its guidelines should also play a role in the name selection.
Overall, the process of finding a name isn't easy and requires a lot of thought and dedication. At mi- marketing, we support new companies and products in the field of online marketing, from conception to implementation. Contact us with any questions about finding a name .