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Legal Guidelines: What to Consider When Sending a Cold Email?

Posted: Thu Mar 27, 2025 5:16 am
by armdrejoan
The benefits seem tempting, but you have doubts about their teacher database legality or perhaps GDPR (General Data Protection Regulation) ? Or do you even have the taboo four-letter word on the tip of your tongue? …”Spam!”

It is important to dispel some prejudices . What exactly should be taken into account in order to exploit the considerable advantages of cold emailing without making legal mistakes?

The most important rule is to operate within the B2B market . This is a fact. Avoid using personal data, as they are particularly protected by the GDPR. Cold Emailing in B2C (business-to-consumer) must be strictly avoided.

If you want to get more detailed information on this topic, we recommend you visit the dedicated page on the DB to Data website. You will find additional useful resources to fully understand the rules and best practices in sending cold emails , in compliance with current laws and the GDPR.

Email List or Address Database?
The practice of building an in-house direct marketing address database is a common one among businesses. However, achieving marketing results quickly can be a challenge. Acquiring new emails requires a significant commitment of time and resources, and is an expensive process that is often impractical for many businesses.

Fortunately, there is an effective solution that can solve these problems: purchasing qualified email lists from reliable sources and in full compliance with current legal regulations.