A marketer must understand the principles operation of all customer acquisition channels
Posted: Thu Mar 27, 2025 5:16 am
Marketers have to work in conditions of not only the constant emergence of new channels, but also a change in the structure of their audiences and behavioral models. Instagram has long ceased to be a feed of cute photos. Soon longreads will appear here, and everything is sold here - from nails to tractors.
A marketer may not personally create a content plan for Stories, but they are obliged to ask, “What are we publishing there and why exactly this?” And at the end of the day, they must also provide a report on testing new creatives.
As a result, a marketer must understand a dozen advertising accounts in order to understand:
how each channel works, what is the cost of a lead;
what are the results of AB tests and hypothesis testing;
How the advertising specialist and contractor worked.
Why? Because he will draw conclusions female database based on this data. In an ideal world, he should have one personal account in which:
data is collected from all advertising systems;
there is a calculation of the cost of a target call;
The average check is tracked for any data section.
To operate this information, knowledge of targeting settings and other tools will come in handy. The marketer should be ready to discuss the effectiveness of a new social media campaign with the contractor. Insist on testing a new ad format and handle objections like "this has always worked, why change anything."
A marketer may not personally create a content plan for Stories, but they are obliged to ask, “What are we publishing there and why exactly this?” And at the end of the day, they must also provide a report on testing new creatives.
As a result, a marketer must understand a dozen advertising accounts in order to understand:
how each channel works, what is the cost of a lead;
what are the results of AB tests and hypothesis testing;
How the advertising specialist and contractor worked.
Why? Because he will draw conclusions female database based on this data. In an ideal world, he should have one personal account in which:
data is collected from all advertising systems;
there is a calculation of the cost of a target call;
The average check is tracked for any data section.
To operate this information, knowledge of targeting settings and other tools will come in handy. The marketer should be ready to discuss the effectiveness of a new social media campaign with the contractor. Insist on testing a new ad format and handle objections like "this has always worked, why change anything."