The 8 Best Marketing Strategies to Stand Out on Black Friday
Posted: Thu Mar 27, 2025 5:18 am
Among the most purchased products are electronics, clothing, cosmetics and toys. A Deloitte survey reveals that 53% of young people between 18 and 24 intend to take advantage of Black Friday, with particular interest in offers on technological devices and fashion items.
To maximize the potential of Black Friday, here are some strategies that can be implemented to attract your target customers and prospects, supported by concrete examples and data that demonstrate their effectiveness:
Buy Now, Pay Later
One of the growing trends is the offering of “Buy Now, Pay Later” (BNPL) options. According to a study by Afterpay, 45% of Black Friday shoppers have used this payment method in the past, making it easier to purchase especially for younger consumers who prefer to spread out their spending. In 2023, this payment method brought in a whopping $75 million.
Limited Time Offers
Black Friday is a great time to encourage impulse buying by leveraging limited-time promotions. A BigCommerce report found that 46% of Black Friday purchasing decisions are made on impulse, often driven by fear chinese singapore phone number list of missing out (FOMO).
Implementing time-limited promotions, such as flash sales or limited-time exclusives, can boost sales. Adding visuals like timers or countdowns reinforces the sense of urgency, encouraging consumers to complete their purchase quickly.
Cross-selling and Up-selling
Black Friday represents an opportunity to implement cross-selling strategies, suggesting related products during the purchase phase, and up-selling, proposing premium or more updated versions of the selected item.
Amazon, for example, uses recommendation algorithms that have allowed the average order value during annual events such as Black Friday to increase by 10-30%.
To maximize the potential of Black Friday, here are some strategies that can be implemented to attract your target customers and prospects, supported by concrete examples and data that demonstrate their effectiveness:
Buy Now, Pay Later
One of the growing trends is the offering of “Buy Now, Pay Later” (BNPL) options. According to a study by Afterpay, 45% of Black Friday shoppers have used this payment method in the past, making it easier to purchase especially for younger consumers who prefer to spread out their spending. In 2023, this payment method brought in a whopping $75 million.
Limited Time Offers
Black Friday is a great time to encourage impulse buying by leveraging limited-time promotions. A BigCommerce report found that 46% of Black Friday purchasing decisions are made on impulse, often driven by fear chinese singapore phone number list of missing out (FOMO).
Implementing time-limited promotions, such as flash sales or limited-time exclusives, can boost sales. Adding visuals like timers or countdowns reinforces the sense of urgency, encouraging consumers to complete their purchase quickly.
Cross-selling and Up-selling
Black Friday represents an opportunity to implement cross-selling strategies, suggesting related products during the purchase phase, and up-selling, proposing premium or more updated versions of the selected item.
Amazon, for example, uses recommendation algorithms that have allowed the average order value during annual events such as Black Friday to increase by 10-30%.