Advertising on social networks

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Facebook and YouTube are taking a growing share of traditional advertising investment due to their scale and mobile adaptation .

In the first case, we can also find the Instant Article format , in which Facebook retains 30% of the advertising it places, while in the second, Google promoted the AMP format (also used by Twitter and LinkedIn, among others), in which advertising can also be placed. As we'll see later, the biggest problem they present is the lack of transparency regarding the metrics they manage.

5. Affiliate marketing
This method involves achieving something of value job seekers data defined by the advertiser (a sale, a registration, an app download, etc.) with the help of a third party.

A prominent and widespread case is the use of the Amazon affiliate program to generate income from promoting product sales.

6. Remarketing
This term refers to the creation of personalized ad campaigns for users who have already visited your website . This is why you might see a product you've been browsing on an e-commerce site or a shipping service whose website you've previously visited, for example, while browsing different pages.

Types of campaigns
Now that we know the basic types of online advertising, we need to detail how these campaigns are contracted and paid for, as well as the problems they all entail.

1. CPC (cost per click) assumes that the advertiser will not pay anything until the user interacts with the ad , and the cost of that action will be determined by a bidding system in the case of Google Ads, the most popular across the web. This is also the model followed by