What is a good conversion rate in SEO?
Posted: Thu Mar 27, 2025 5:27 am
A good conversion rate exceeds 3.5% for B2C companies and 4% for B2B companies . We can base these values on the average conversion data for these categories provided by FirstPageSage (E. Bailyn, Average SEO Conversion…). According to her, the average conversion rate for B2C is 2.1% and 2.6% for B2B. Anything above these figures can be considered at least a decent result.
What is a bad conversion rate in SEO?
In both B2B and B2C SEO, conversion rates well below 2% can be considered poor, while CR values as low as 1 are extremely poor. These are clear signs that the acquired web traffic is of low quality or that something on your page isn't working properly. This means your SEO strategy needs significant improvements.
5 examples of CRO in SEO
Let's now examine how it works in practice. Below chinese singapore phone number list are five SEO CRO examples that have yielded the expected results for renowned companies. The table below summarizes what we analyzed.
formerly known as TransferWise, is a financial technology company that offers online money transfer services, providing a cost-effective and transparent way to send money internationally.
In October 2023, 60.88 million visitors visited its page, up from 57.64 million the previous month and 50.48 million in August (Semrush statistics).
Their keyword research confirmed that they need thousands of landing pages. It's easy to say, but how do you tackle it?
financial landing page
Templates and program sections
They use landing page templates combined with programmatic SEO. For example, M. Pecánek found that they have tens of thousands of landing pages for Swift code combinations targeting US visitors . The same goes for currencies. These top-of-the-funnel pages provide the majority of their traffic.
Their landing pages consist of programmatic sections with variables and changing values. They're embedded in the same section template with the same structure, copy, buttons, and so on. Below, you can see how it looks when exchanging money from one currency to another.
What is a bad conversion rate in SEO?
In both B2B and B2C SEO, conversion rates well below 2% can be considered poor, while CR values as low as 1 are extremely poor. These are clear signs that the acquired web traffic is of low quality or that something on your page isn't working properly. This means your SEO strategy needs significant improvements.
5 examples of CRO in SEO
Let's now examine how it works in practice. Below chinese singapore phone number list are five SEO CRO examples that have yielded the expected results for renowned companies. The table below summarizes what we analyzed.
formerly known as TransferWise, is a financial technology company that offers online money transfer services, providing a cost-effective and transparent way to send money internationally.
In October 2023, 60.88 million visitors visited its page, up from 57.64 million the previous month and 50.48 million in August (Semrush statistics).
Their keyword research confirmed that they need thousands of landing pages. It's easy to say, but how do you tackle it?
financial landing page
Templates and program sections
They use landing page templates combined with programmatic SEO. For example, M. Pecánek found that they have tens of thousands of landing pages for Swift code combinations targeting US visitors . The same goes for currencies. These top-of-the-funnel pages provide the majority of their traffic.
Their landing pages consist of programmatic sections with variables and changing values. They're embedded in the same section template with the same structure, copy, buttons, and so on. Below, you can see how it looks when exchanging money from one currency to another.