Create content based on a plan and strategy
Posted: Thu Mar 27, 2025 5:49 am
If you don't have a strategy, you can't know if your content is working.
Content must have a purpose , and you must be clear about what it is. Seeking more visitors is not the same as generating sales opportunities, for example.
Plan your content before you start writing, considering who chinese student data your buyers are and where they are in their journey. Content should be educational, not promotional , and remember that in this case, less can be more: a short, well-structured text is easier to read and more successful than a long-winded 1,200-word text.
Insert links and add images
Both links and images improve the user experience : links, both external and internal, allow users to access more interesting content. Additionally, by including internal links to other related posts on your blog, you're promoting your content.
Images enhance the aesthetics of a page, making it more readable and therefore more likely to keep your readers engaged. Remember, it's in the first few seconds that the decision is made whether to stay on the page or abandon it.
Includes calls to action
Calls to action are the first step in the conversion process ; they aim to attract visitors and convert them into leads. The goal is to get visitors to take the next step in that process, and to achieve this, the call to action invites them to do something: download an ebook, watch a video, or request more information, for example.
Therefore, they must easily capture the user's attention : their placement must be appropriate and striking. Use their shape or color to make them stand out, but always ensure they fit logically into the page structure.
Content must have a purpose , and you must be clear about what it is. Seeking more visitors is not the same as generating sales opportunities, for example.
Plan your content before you start writing, considering who chinese student data your buyers are and where they are in their journey. Content should be educational, not promotional , and remember that in this case, less can be more: a short, well-structured text is easier to read and more successful than a long-winded 1,200-word text.
Insert links and add images
Both links and images improve the user experience : links, both external and internal, allow users to access more interesting content. Additionally, by including internal links to other related posts on your blog, you're promoting your content.
Images enhance the aesthetics of a page, making it more readable and therefore more likely to keep your readers engaged. Remember, it's in the first few seconds that the decision is made whether to stay on the page or abandon it.
Includes calls to action
Calls to action are the first step in the conversion process ; they aim to attract visitors and convert them into leads. The goal is to get visitors to take the next step in that process, and to achieve this, the call to action invites them to do something: download an ebook, watch a video, or request more information, for example.
Therefore, they must easily capture the user's attention : their placement must be appropriate and striking. Use their shape or color to make them stand out, but always ensure they fit logically into the page structure.