Content promotion is insufficient
Posted: Thu Mar 27, 2025 5:50 am
Just as important as having a content plan like the one described above is executing it. Without a doubt, the most obvious channel for promoting content is social media , but there are certain tasks that go beyond "I'll put it on the corporate Facebook and that's it." It involves participating in conversations, personalizing responses, optimizing profiles, adapting content for each network, monitoring trends... The work of a community manager is invaluable at this point.
It's also about repeating until you achieve a sufficient, but not excessive, frequency of publication . The same piece of content can be repurposed, i.e., turned into an infographic, a video, a podcast, etc.
Although inbound marketing doesn't usually involve british student data advertising , why not invest in pay-per-click ? You have to fine-tune the location and cost, but you can never rule it out.
You also need to work on digital public relations , posting content on other blogs (guest author) and getting links from other websites.
5. The conversion funnel is not taken into account
No matter how impactful the content is, there's no point in driving traffic to your website if it's not ultimately leading visitors to an end goal , like a sign-up form or a purchase. Creating content without thinking about the buyer's journey and how to attract, convert, close, and delight is a complete failure.
With an inbound marketing funnel, we can see where they are in their buyer's journey or in the inbound methodology , as well as guide them along the conversion path.
It's also about repeating until you achieve a sufficient, but not excessive, frequency of publication . The same piece of content can be repurposed, i.e., turned into an infographic, a video, a podcast, etc.
Although inbound marketing doesn't usually involve british student data advertising , why not invest in pay-per-click ? You have to fine-tune the location and cost, but you can never rule it out.
You also need to work on digital public relations , posting content on other blogs (guest author) and getting links from other websites.
5. The conversion funnel is not taken into account
No matter how impactful the content is, there's no point in driving traffic to your website if it's not ultimately leading visitors to an end goal , like a sign-up form or a purchase. Creating content without thinking about the buyer's journey and how to attract, convert, close, and delight is a complete failure.
With an inbound marketing funnel, we can see where they are in their buyer's journey or in the inbound methodology , as well as guide them along the conversion path.