The challenge of zero-click search
Posted: Thu Mar 27, 2025 5:58 am
More and more search queries are answered directly in search results, so users often don't even click through to a website. Google displays these answers in AI-generated overviews, featured snippets, and knowledge panels .
This means that traditional click rates from search results are declining. However, you can still benefit from this by specifically optimizing for these ad formats.
Your strategy
Use structured data and create concise, informative content to appear infantuan data featured snippets .
Mobile First and the importance of Core Web Vitals
As more and more users search via mobile devices, Google is adopting mobile-first indexing . Websites that aren't mobile-friendly lose visibility.
The Core Web Vitals play a central role here – they evaluate loading time, interactivity and visual stability.
How to optimize your website
Use Google Lighthouse or PageSpeed Insights to analyze mobile performance. Responsive design and fast loading times are essential for a good user experience.
Local SEO remains crucial
Google My Business is indispensable for businesses with a regional focus. Local searches like "bakery near me" or "dentist in [city]" are becoming increasingly common.
What you can do
Optimize your Google My Business listing , keep it up-to-date, and actively respond to customer reviews. Local content also helps you improve your visibility in regional searches.
This means that traditional click rates from search results are declining. However, you can still benefit from this by specifically optimizing for these ad formats.
Your strategy
Use structured data and create concise, informative content to appear infantuan data featured snippets .
Mobile First and the importance of Core Web Vitals
As more and more users search via mobile devices, Google is adopting mobile-first indexing . Websites that aren't mobile-friendly lose visibility.
The Core Web Vitals play a central role here – they evaluate loading time, interactivity and visual stability.
How to optimize your website
Use Google Lighthouse or PageSpeed Insights to analyze mobile performance. Responsive design and fast loading times are essential for a good user experience.
Local SEO remains crucial
Google My Business is indispensable for businesses with a regional focus. Local searches like "bakery near me" or "dentist in [city]" are becoming increasingly common.
What you can do
Optimize your Google My Business listing , keep it up-to-date, and actively respond to customer reviews. Local content also helps you improve your visibility in regional searches.