Let's review it against my checklist
Posted: Thu Mar 27, 2025 6:03 am
Opportunities to be closer to the customer: Social media allows you to establish more personal contact with potential customers and improve your company's image. Monitoring and analytical tools make it easier to collect personal data and create accurate customer profiles. This makes it easier to plan advertising campaigns and adapt the assortment to demand. CRM systems make it easier for you to stay in touch with your customers.
More satisfied customers: Email customer service, online contact forms, or instant messaging can overcome the shyness of some people to ask for advice. Thanks to these technologies, customers can ask questions 24 hours a day and get a quick answer. Simplifying the order and payment processes significantly reduces the effort for both customers and companies.
Disadvantages of e-commerce
E-commerce can also have some disadvantages for businesses and customers. This depends largely on the industry you operate in and the capacities you have available.
Comprehensive implementation: Building a digital infrastructure takes time and money. Not all small retailers have the know-how or the human and financial skills to regularly set up an online store or manage their social media.
Expertise and work on advertising: to assess how much you can save costs, it is necessary to take into account the industry you work in. In highly competitive markets, companies have to fight tooth and nail to attract attention on the World Wide Web. A simple Google AdWords advertising campaign is not enough. Moreover, with smartphones and social media, users' attention spans have become shorter. As for search engine marketing (SEO), this requires know-how or sometimes the more chinese overseas europe data expensive support of a specialized agency.
Increased competition and pricing pressure: Global online commerce has led to an exponential increase in the number of competitors. When supply exceeds demand, there is enormous pressure on companies in their pricing strategies.
Lack of personalized advice: Not all online retailers can offer 24/7 customer service or have the means to integrate chatbots into their websites. Unlike a traditional brick-and-mortar store, the customer will not have a direct point of contact for advice.
Damage to in-store stores: The booming online retail industry is taking its toll on brick-and-mortar retailers. Brick-and-mortar stores, which are seeing a decline in footfall, are having to develop new strategies. This is especially true for bookstores, which are suffering drastically from the success of the giant Amazon.
More satisfied customers: Email customer service, online contact forms, or instant messaging can overcome the shyness of some people to ask for advice. Thanks to these technologies, customers can ask questions 24 hours a day and get a quick answer. Simplifying the order and payment processes significantly reduces the effort for both customers and companies.
Disadvantages of e-commerce
E-commerce can also have some disadvantages for businesses and customers. This depends largely on the industry you operate in and the capacities you have available.
Comprehensive implementation: Building a digital infrastructure takes time and money. Not all small retailers have the know-how or the human and financial skills to regularly set up an online store or manage their social media.
Expertise and work on advertising: to assess how much you can save costs, it is necessary to take into account the industry you work in. In highly competitive markets, companies have to fight tooth and nail to attract attention on the World Wide Web. A simple Google AdWords advertising campaign is not enough. Moreover, with smartphones and social media, users' attention spans have become shorter. As for search engine marketing (SEO), this requires know-how or sometimes the more chinese overseas europe data expensive support of a specialized agency.
Increased competition and pricing pressure: Global online commerce has led to an exponential increase in the number of competitors. When supply exceeds demand, there is enormous pressure on companies in their pricing strategies.
Lack of personalized advice: Not all online retailers can offer 24/7 customer service or have the means to integrate chatbots into their websites. Unlike a traditional brick-and-mortar store, the customer will not have a direct point of contact for advice.
Damage to in-store stores: The booming online retail industry is taking its toll on brick-and-mortar retailers. Brick-and-mortar stores, which are seeing a decline in footfall, are having to develop new strategies. This is especially true for bookstores, which are suffering drastically from the success of the giant Amazon.