Longer data collection and testing period
Posted: Thu Mar 27, 2025 6:15 am
In the past, before launching a new advertising campaign, you could know quite accurately in advance what its traffic would be and how many conversions it would generate.
However, today's online environment is much more based on machine algorithms and artificial intelligence, which paradoxically makes all processes take much longer. A prime example is Google's Smart Suggestions feature .
Be patient, secure adequate funding, and give physician data your new campaign strategies on Google and Meta a few weeks to allow the system to collect enough usable data for the testing period.
Then you can find out what works and what doesn't:
Relevant keywords vs. search terms,
Audience response vs. targeting lists,
Achieving target CPA or ROAS.
Expect at least two weeks of data collection, but for more complex campaigns like PMax, it's best to expect 4 to 6 weeks.
Minor adjustments to your campaign are not harmful, but overall, stick to the original strategy you used to launch your ad.
Refrain from making hasty changes, at least in the early stages of the campaign. Remain calm and wait for the next month, or better yet, two, to consider this portion of your allocated budget as an investment in future performance.
However, today's online environment is much more based on machine algorithms and artificial intelligence, which paradoxically makes all processes take much longer. A prime example is Google's Smart Suggestions feature .
Be patient, secure adequate funding, and give physician data your new campaign strategies on Google and Meta a few weeks to allow the system to collect enough usable data for the testing period.
Then you can find out what works and what doesn't:
Relevant keywords vs. search terms,
Audience response vs. targeting lists,
Achieving target CPA or ROAS.
Expect at least two weeks of data collection, but for more complex campaigns like PMax, it's best to expect 4 to 6 weeks.
Minor adjustments to your campaign are not harmful, but overall, stick to the original strategy you used to launch your ad.
Refrain from making hasty changes, at least in the early stages of the campaign. Remain calm and wait for the next month, or better yet, two, to consider this portion of your allocated budget as an investment in future performance.