Google SGE: What to expect in 2024

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AI is taking the world by storm. In every aspect of work and your personal life, AI is likely already having an impact to some degree.

SEO is no exception to this rule, in fact we can expect AI to completely disrupt and change the game going forward.

And just like Microsoft, which has quickly added AI features to its Bing search engine, Google is also jumping on the bandwagon with its Google Search Generative Experience (SGE).

But what can we expect from SGE this year, and how far is it from being fully released? gambling database russia Or are the rumors true that Google is shutting down SGE?

In this post, we will try to answer all these questions, and we will also share insights from several marketers on how they think the SEO landscape will change when Google launches SGE.

Important Takeaways
Google's SGE is still in the experimental phase.
Google is currently testing Gemini, its generative AI, within SGE to see if it can improve the accuracy and quality of AI-generated results.
Contrary to rumors, Google is not stopping the development of SGE.
Consumers want AI-powered search results.