Immersive Search Experience
Posted: Thu Mar 27, 2025 6:21 am
Adam Haworth, founder and CEO of Contactora , an AI-powered SEO agency based in the UK, expects that by the end of 2024, CTR will be hugely impacted on information search results.
Expect to be able to complete transactions within search, without having to go to a website.
- Adam Haworth, Contactora
Adam Haworth
Adam advises that companies start tweaking their content slightly to include summarized gambling database singapore answers to specific questions/search intents at the top of the content.
Including TL;DR sections is expected to help get within SGE excerpts.
By allowing the search engine to ask follow-up questions, SGE introduces a more interactive search experience.
Here's an example of this in action, if you search for “ how do you pack for the beach when flying ”, you'll see an AI-generated answer, but if you scroll down you can ask a follow-up question like “ can you bring a towel in your carry on ” or “ what should I pack for a day at the beach in the UK. ”
follow-up questions in sge
Google automatically generates these follow-up questions that are relevant to the original search, but users can also ask their own follow-up questions.
In my opinion, this will require layers of content that the average business website simply doesn't have. This is where I see SGE potentially impacting SEO going forward.
Expect to be able to complete transactions within search, without having to go to a website.
- Adam Haworth, Contactora
Adam Haworth
Adam advises that companies start tweaking their content slightly to include summarized gambling database singapore answers to specific questions/search intents at the top of the content.
Including TL;DR sections is expected to help get within SGE excerpts.
By allowing the search engine to ask follow-up questions, SGE introduces a more interactive search experience.
Here's an example of this in action, if you search for “ how do you pack for the beach when flying ”, you'll see an AI-generated answer, but if you scroll down you can ask a follow-up question like “ can you bring a towel in your carry on ” or “ what should I pack for a day at the beach in the UK. ”
follow-up questions in sge
Google automatically generates these follow-up questions that are relevant to the original search, but users can also ask their own follow-up questions.
In my opinion, this will require layers of content that the average business website simply doesn't have. This is where I see SGE potentially impacting SEO going forward.