Fiercely individualistic and prioritizes being themselves
McCrindle said Generation Alpha is much more sophisticated at a much earlier age than previous generations, even their immediate predecessor Generation Z, and that sophistication leads to a level of individualism and resistance to traditional marketing pushes.
“They’ve got access to more at an earlier age,” he said. “It used to be the teen market, that was the focus, and then it became the tween market. You’ve got seven and eight year olds that have a fair bit of sophistication, that are used to filtering out messages, that are used to creating their own content. It’s a very sophisticated generation.”
What marketers need to know
With that level of sophistication, it’s not as simple as just job seekers data designing something you think they’ll like and pushing it at them. They won’t bite on that.
McCrindle points out that this is a generation that’s already creating their own content in many ways, on YouTube, on TikTok, on Snapchat, etc. They’re co-creators, he explained: “They want a seat at the table and we’ve got to design it with them. It’s the world of the influencer.
- Board index
- All times are UTC
- Delete cookies
- Contact us