see what works for you. You may find that

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Key things
Okay, so we see a big difference in email marketing between the holidays and the rest of the year.

If you want to send marketing emails to subscribers, it's best to send them out as early as possible (at least a week in advance).

The holiday will determine when you can expect email engagement rates to bounce back. You can expect it to be around the first Monday after Thanksgiving or New Year's Day when people return to work.

Find your email marketing sweet spot
Now, should we take this data and make it all about email marketing?

Not at all.

In fact, we strongly encourage you to experiment with your campaign and see what works for you. You may find that your audience has a different schedule than the average person in your country.

The best way to handle this is to create segmented campaigns and then A/B split test each of the emails sent.

Send email batch A on a specific day and time, and student data then batch B on a different day and time.

It will take a few months before you start to see a pattern, but once you do, you’ll be able to improve your email marketing efforts.

Tips for improving your email click-through rate (CTR)
So what happens after your subscribers open their emails? The next step is to get them to read and engage with what's inside.

For example, if you include a link, you want them to click on it.

Or if you have social sharing buttons, you want them to click on them.