Initially, we see the cost at the level of 590-595 rubles, during this period we launched one advertising offer in the auto sector. We added about 5 offers in the same sector (auto) but with other brands through separate advertising campaigns.
Before optimization. We observe a jump in the increase in the cost of applications during the launch of similar offers for the same audience by structure: separate offer - separate campaign.
After optimization. Since August, offers have gambling database singapore been combined into one common campaign (each offer is a separate ad in the common campaign), which has sharply reduced the cost of leads due to reduced competition.
Change in cost of applications/leads
Tips for optimizing your advertising campaign
— Combine new offers with current ones. Remember this when launching another offer to an audience that already sees our product or service.
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