Strategic Database Marketing

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Further readingBaesens Bart, Stijn Viaene, Dirk Van den Poel, Jan Vanthienen, and Guido Dedene (2002), “Bayesian Neural Network Learning for Repeat Purchase Modelling in Direct Marketing”, European Journal of Operational Research, 138 (1), 191-211.Optimal Database Marketing, Drake & Drozdenko, Sage Publications (2002)Hughes, Arthur M. (2000), : The Master plan for Starting and Managing a Profitable Customer-Based Marketing Program, 2nd edition, McGraw-Hill, New York.David Shepard Associates (1999), The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy, 3rd edition, McGraw-Hill, New York.


Hillstrom, Kevin (2006), Hillstrom's Database Marketing, Direct cocos islands keeling email list 150000 contact leads AcademyPeppers, Don and Rogers, Martha (1996), The One to One Future (One to One), Current.Prinzie Anita, Dirk Van den Poel (2005), "Constrained optimization of data-mining problems to improve model performance:





A direct-marketing application", Expert Systems with Applications, 29 (3), 630-640.Tapp, Alan (1998), Principles of Direct and Database Marketing, Trans-Atlantic Publications.Prenner, John (2000), ROI Driven Database Marketing, UC PressChannelsBenefits of digital marketingSelf-regulationStrategySharing economySee alsoReferencesFurther readingDigital marketingArticleTalkReadView sourceView historyToolsAppearance hideTextSmallStandardLargeWidthStandardWideColor (beta)AutomaticLightDarkFrom Wikipedia, the free encyclopediaIt has been suggested that Data driven marketing be merged into this article.