Participation in trends and challenges
Posted: Thu Mar 27, 2025 7:00 am
Do you work or have you worked in an organization that has implemented the Kaizen method? What were your experiences and the results you achieved? Would you like to implement this methodology but have questions? Remember that our comments section is open to any questions, suggestions, or experiences you'd like to share.
New Call-to-Action
Originally published March 19, 2024, and updated February 18, 2025.
Reviewed and validated by Sarah Vercheval , Marketing Director at InboundCycle.
Improving local SEO
It's not just about the quantity of reviews, but also their quality and engagement. According to a study by , businesses with more than 50 reviews and a rating above 4.5 stars are 60% more likely to appear in local search results. Google's algorithms pay special attention to the active management of your online presence, valuing both the quantity and quality of engagement. Think of each review response as a small investment in your SEO strategy.
Strengthening customer relationships
Responding to reviews helps create a direct dialogue with your customers. When people feel heard and valued, they're more likely to become loyal advocates for your business.
Content marketing is a key strategy that focuses on creating and distributing relevant content to attract, inform, and retain a specific audience.
In this post, you'll discover what it is, how it differs from other strategies like inbound marketing, the types of content marketing that exist, and the key tools to implement it. If you're looking to build trust and position your brand in search engines, this article is for you.
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Watch video
Template to create SEO optimized content
What is content marketing?
Content marketing is, in a nutshell, a way to connect british student data with your audience by creating and sharing content that truly provides them with something useful . Instead of bombarding them with promotions, the idea is to offer them value through content that informs, educates, or even entertains them. This way, you attract the right people and keep them interested, building a more genuine relationship with your brand.
New Call-to-Action
Originally published March 19, 2024, and updated February 18, 2025.
Reviewed and validated by Sarah Vercheval , Marketing Director at InboundCycle.
Improving local SEO
It's not just about the quantity of reviews, but also their quality and engagement. According to a study by , businesses with more than 50 reviews and a rating above 4.5 stars are 60% more likely to appear in local search results. Google's algorithms pay special attention to the active management of your online presence, valuing both the quantity and quality of engagement. Think of each review response as a small investment in your SEO strategy.
Strengthening customer relationships
Responding to reviews helps create a direct dialogue with your customers. When people feel heard and valued, they're more likely to become loyal advocates for your business.
Content marketing is a key strategy that focuses on creating and distributing relevant content to attract, inform, and retain a specific audience.
In this post, you'll discover what it is, how it differs from other strategies like inbound marketing, the types of content marketing that exist, and the key tools to implement it. If you're looking to build trust and position your brand in search engines, this article is for you.
video cameraVideo version of this post
play_circle_outline
Watch video
Template to create SEO optimized content
What is content marketing?
Content marketing is, in a nutshell, a way to connect british student data with your audience by creating and sharing content that truly provides them with something useful . Instead of bombarding them with promotions, the idea is to offer them value through content that informs, educates, or even entertains them. This way, you attract the right people and keep them interested, building a more genuine relationship with your brand.