Here's how it works

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By aligning your content with search intent, you can further develop visibility and relevance and drive more traffic to your site.

Use NLP calculations to understand the intent behind a user's question. Sort queries into informational, transactional, navigational, or commercial inquiry intents in a way that personalizes your content.



Informational Intent : Users are searching for information or answers to questions. For mint database example, “ Who proposed the big bang theory? ”, “ What is the capital of England? ”, or “ What are the best AI tools? ”
informational intent example


Navigational Intent : Users are searching for a specific page or web page. For example, searching for " Facebook login " or " YouTube homepage ."
Commercial Research Intent : Users research products or services before making a purchase. For example, " best laptops under $1000 " or " compare travel insurance plans ."
Transactional intent : Users expect to complete a specific activity, such as making a purchase or booking a service. For example, “ buy running shoes online ” or “ book a return trip to Dubai .”