Influencing customer consideration

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YouTube tools are able to offer relevant advertising to relevant users who are likely interested in a purchase or service during the consideration phase, bringing them closer to the necessary decision.

Campaigns focused on consideration during the sales business owner data journey must therefore track more factors than just the user's immediate reactions. For example, a computer retailer can then display its products only to those interested in laptops.

Important metrics for buyer consideration campaigns:

Click-through rate (CTR): Shows the level of engagement and interest of potential customers caught by your ad, calculated by dividing all clicks by the number of impressions.
Video playback: By uncovering the exact time viewers abandon or skip a video, you can fine-tune your ad content and engage more users.
Clicks: The number of clicks on your ad that took the viewer directly to your website.
Consideration: The study can be used to determine the percentage of viewers who saw your ad and are likely to consider your brand in the next stage of purchase.