Option #2: Provide information and resources

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Think of it as automating customer service before the customer is even aware that they have a problem to overcome.

On one hand, you can address any questions or concerns before they become obstacles during checkout. And added the second bonus is that you can help steer customers to the product or service that best meets their needs.

The end goal is to create more satisfied customers who leave with the purchase and heading off concerns as early as possible can do exactly that.

Bonus: Ecommerce Chatbots: Improve Sales And Retention

The most common reasons behind cart abandonment come down to people doing research and exploring their options. This is the perfect situation for your chatbot because a few careful questions can find out what is keeping that individual from a purchase decision.

If your e-Commerce chatbot determines that a lead is still in the research stage of the buyer’s journey, you have an easy step forward: Provide additional information. By sharing blog posts, tutorials, or testimonials that talk more about your product or service, you’re not just educating someone — you’re solidifying their relationship with you and their engineer data trust in your brand.

Option #3: Reconsider your pricing structure
Let’s say your chatbot data shows that most of your abandoned carts are a result of cost. Well, if you’re part of the marketing team, you may not have any say in pricing, shipping rates, or taxes. And while the obvious solution is to incentivize abandoned cart customers with a one-time discount code, you don’t want to build a business around a devalued product.

Think about the extra costs embedded into your checkout process. If you are pushing a product for $100, it should be no surprise that adding $20 in added fees could deter customers.