FAQ - Frequently asked questions
Posted: Thu Mar 27, 2025 7:34 am
We stated that the landing page must be clear and specific. What about all the details we consider important? The solution is the FAQ (Frequently Asked Questions) section. In this way, you will save time for yourself and your visitors . For example, the question " Are payments from abroad possible? " will not be interesting to all visitors to the landing page, so the information does not have to be in the main content. However, the question is certainly interesting to everyone from abroad who is interested in your offer. You can find the answer in the FAQ. You, on the other hand, save time, because you won't have to answer each inquiry that comes to your e-mail individually. There would probably be many such questions - after all, these are "frequently asked questions".
Anatomy of a landing page
A landing page that doesn't do its job just takes up space, and creating such a phone number list page is a waste of time. So, we have to make sure that the page contains all the necessary elements, but also that these elements are properly arranged :
1. Highlighting the value of the offer - in the Header
It is important to highlight the value of the offer, but it is equally important to highlight the value of the offer right at the beginning . We have already said that the attention of Internet users is very fragile. If we do not "catch" them in the first few seconds - we have lost them forever. Research shows that 8 out of 10 people will read the header, while only 2 out of 10 will read the rest of the content on the page. Devastating data, we know, but all the more reason to make an effort to grab your visitors' attention right from the start.
2. Visual focus - under the Header
What will keep the attention after the enticing title - a creative visual! A visual can be a photo of a person, a product, a symbolic representation of a service - it all depends on what you are promoting. If the content of the landing page is only text, it will probably convert less.
3. Features and benefits - central part
Then it's the right time to highlight the features and benefits of the product or service you offer. A benefit is actually a solution to a problem with the product you promote . If you properly explain how a product can solve someone's burning problem - there is no better advertisement. The problem we solve does not have to be tangible - saving money or time is the solution to the "problem" we are all looking for. You state the characteristics of the product in order to additionally emphasize the benefits and to inform you about the terms, way of functioning, rights and obligations.
Anatomy of a landing page
A landing page that doesn't do its job just takes up space, and creating such a phone number list page is a waste of time. So, we have to make sure that the page contains all the necessary elements, but also that these elements are properly arranged :
1. Highlighting the value of the offer - in the Header
It is important to highlight the value of the offer, but it is equally important to highlight the value of the offer right at the beginning . We have already said that the attention of Internet users is very fragile. If we do not "catch" them in the first few seconds - we have lost them forever. Research shows that 8 out of 10 people will read the header, while only 2 out of 10 will read the rest of the content on the page. Devastating data, we know, but all the more reason to make an effort to grab your visitors' attention right from the start.
2. Visual focus - under the Header
What will keep the attention after the enticing title - a creative visual! A visual can be a photo of a person, a product, a symbolic representation of a service - it all depends on what you are promoting. If the content of the landing page is only text, it will probably convert less.
3. Features and benefits - central part
Then it's the right time to highlight the features and benefits of the product or service you offer. A benefit is actually a solution to a problem with the product you promote . If you properly explain how a product can solve someone's burning problem - there is no better advertisement. The problem we solve does not have to be tangible - saving money or time is the solution to the "problem" we are all looking for. You state the characteristics of the product in order to additionally emphasize the benefits and to inform you about the terms, way of functioning, rights and obligations.