8 Rookie Mistakes When Launching Instagram and Facebook Ads
Posted: Thu Mar 27, 2025 8:57 am
Let's look at the typical mistakes that beginners (and not only) make when launching ads on Instagram and Facebook through the Facebook Ads account. By the way, many of the recommendations from this article will also be useful when launching ads on WhatsApp, Facebook Messenger and Audience Network.
To avoid rookie mistakes, create Facebook Ads campaigns in eLama. It's easier than in an advertising system: a clear interface, expert tips at every step, there's a banner builder to create creatives without a designer.
Before launching, you can check the campaign physician database with a recommender — the tool will tell you what's missing and what can be improved.
To try it out, sign up for eLama .
Mistake 1: Running ads without setting up the Facebook pixel
Facebook Pixel is a piece of code that allows you to get information about user behavior on your website, as well as conversions. The pixel transmits information about all visitors (if they are registered with Facebook), and not just those who came to the site from your advertising campaigns in Facebook Ads.
The pixel is also needed to track conversions across devices, optimize advertising campaigns based on conversion cost, create look-alike audiences, and launch remarketing .
To avoid rookie mistakes, create Facebook Ads campaigns in eLama. It's easier than in an advertising system: a clear interface, expert tips at every step, there's a banner builder to create creatives without a designer.
Before launching, you can check the campaign physician database with a recommender — the tool will tell you what's missing and what can be improved.
To try it out, sign up for eLama .
Mistake 1: Running ads without setting up the Facebook pixel
Facebook Pixel is a piece of code that allows you to get information about user behavior on your website, as well as conversions. The pixel transmits information about all visitors (if they are registered with Facebook), and not just those who came to the site from your advertising campaigns in Facebook Ads.
The pixel is also needed to track conversions across devices, optimize advertising campaigns based on conversion cost, create look-alike audiences, and launch remarketing .