What is a relaunch anyway?
Posted: Thu Mar 27, 2025 9:30 am
In short, a website relaunch is a complete redesign and overhaul of your website from the ground up. A relaunch not only revises the design and visual presentation, but also optimizes the website's structure, functionality, and content.
The goal of the relaunch is to improve website performance, optimize the user experience, and ultimately increase conversion rates. To achieve this, the relaunch requires thorough planning, professional implementation, and continuous monitoring.
Web design relaunch
1) Analysis of the status quo
Before we undertake a website relaunch at Werk von Morgen, it's important to band data evaluate the current status of your existing website. As a first step, we conduct a comprehensive audit that examines both your website's web design and search engine optimization (SEO).
In a web design audit, we analyze the visual design and usability of your website. We check whether the site's design is modern and appealing, and whether it meets the needs of your target audience. We also review the site's navigation and structure to ensure that the content is easily accessible and has a clear hierarchy.
The SEO audit is designed to improve a website's visibility in search engine results. Technical aspects of the site, such as loading times and mobile optimization, are analyzed. The site's content is also reviewed to ensure it meets search engine requirements and contains relevant keywords.
2) Analyze your competition
In addition to auditing the existing website, competitor analysis is another important step in the website relaunch process. This competitor analysis serves to gain insight into the client's industry and the online strategies of competitors.
In a competitor analysis, we examine which CMR or CMS competitors use. We also analyze their online presence in particular, including web design, content, and their SEO measures.
Through this analysis, we can gain valuable insights into how our client can differentiate itself from its competitors. We can identify trends and best practices in the industry and incorporate them into the new website strategy.
Double exposure of businessman hand working with new modern computer and business strategy as concept
3) Analysis and definition of your target group
A thorough target group analysis is a crucial factor for the success of the website relaunch process at Werk von Morgen. Launching a new website is pointless if you're not even clear about who you're actually creating it for.
During target group analysis, we examine the behavior, preferences, and needs of the target audience. We consider factors such as age, gender, education level, occupation, and income. We also analyze which online channels the target audience uses and what information they seek.
The goal of the relaunch is to improve website performance, optimize the user experience, and ultimately increase conversion rates. To achieve this, the relaunch requires thorough planning, professional implementation, and continuous monitoring.
Web design relaunch
1) Analysis of the status quo
Before we undertake a website relaunch at Werk von Morgen, it's important to band data evaluate the current status of your existing website. As a first step, we conduct a comprehensive audit that examines both your website's web design and search engine optimization (SEO).
In a web design audit, we analyze the visual design and usability of your website. We check whether the site's design is modern and appealing, and whether it meets the needs of your target audience. We also review the site's navigation and structure to ensure that the content is easily accessible and has a clear hierarchy.
The SEO audit is designed to improve a website's visibility in search engine results. Technical aspects of the site, such as loading times and mobile optimization, are analyzed. The site's content is also reviewed to ensure it meets search engine requirements and contains relevant keywords.
2) Analyze your competition
In addition to auditing the existing website, competitor analysis is another important step in the website relaunch process. This competitor analysis serves to gain insight into the client's industry and the online strategies of competitors.
In a competitor analysis, we examine which CMR or CMS competitors use. We also analyze their online presence in particular, including web design, content, and their SEO measures.
Through this analysis, we can gain valuable insights into how our client can differentiate itself from its competitors. We can identify trends and best practices in the industry and incorporate them into the new website strategy.
Double exposure of businessman hand working with new modern computer and business strategy as concept
3) Analysis and definition of your target group
A thorough target group analysis is a crucial factor for the success of the website relaunch process at Werk von Morgen. Launching a new website is pointless if you're not even clear about who you're actually creating it for.
During target group analysis, we examine the behavior, preferences, and needs of the target audience. We consider factors such as age, gender, education level, occupation, and income. We also analyze which online channels the target audience uses and what information they seek.