What is full-funnel PR and SEO?
Posted: Thu Mar 27, 2025 10:46 am
These are the stages of the audience journey. A full-funnel strategy means that you create content for each stage of the audience journey and at the touchpoints where they go for that type of information.
The audience journey has several stages:
Awareness stage: The customer becomes aware of a gcash data need, opportunity or problem and begins to look for a solution.
Consideration phase: The customer tries to obtain information about their interest: The customer evaluates different options and solutions to their need or problem.
Decision stage: The customer decides on the best solution and makes a purchase or takes action.
A content strategy for each stage of your audience’s journey is key to effective full-funnel marketing. Imagine you’re selling e-bikes or cycling gear. In a situation where consumers are focused on reducing their carbon footprint, riding an e-bike can be an attractive option. For the awareness stage, you can create a graphic that visually compares the carbon footprint of an e-bike to that of a car. For the consideration stage, you can show how your e-bike compares to other models in terms of carbon footprint. And for the decision stage, offer information not only about price but also about the long-term carbon savings of the purchase, making it easier for customers to make a decision in your favor.
The audience journey has several stages:
Awareness stage: The customer becomes aware of a gcash data need, opportunity or problem and begins to look for a solution.
Consideration phase: The customer tries to obtain information about their interest: The customer evaluates different options and solutions to their need or problem.
Decision stage: The customer decides on the best solution and makes a purchase or takes action.
A content strategy for each stage of your audience’s journey is key to effective full-funnel marketing. Imagine you’re selling e-bikes or cycling gear. In a situation where consumers are focused on reducing their carbon footprint, riding an e-bike can be an attractive option. For the awareness stage, you can create a graphic that visually compares the carbon footprint of an e-bike to that of a car. For the consideration stage, you can show how your e-bike compares to other models in terms of carbon footprint. And for the decision stage, offer information not only about price but also about the long-term carbon savings of the purchase, making it easier for customers to make a decision in your favor.