Your content must be the answer
Posted: Sat Apr 05, 2025 3:35 am
What your blog does is direct relevant web searches to your main domain, so that when users have questions they're looking for answers to, they find them linked to your main website, rather than on a standalone domain.
This will help them view your main website as the authoritative authority on the topic, and they will remember it.
What you really want, Clarke adds, is to "make it really easy for your potential customers to click through to your main page and read more about your products and services."
Recommended tools
If you use WordPress, Google Analytics and Google Webmasters Tools can help you monitor your website's most relevant search queries, which you can then convert into content keywords for your blog. Google's Keyword Planner can also help you with this.
On a WordPress blog, you can use the Yoast SEO plugin to optimize your posts for the selected keywords.
2.
In Depth Content Example
Your content should be helpful, actionable, and to the point. No filler.
Cheryl Clarke, Director of Ginger Marketing , explains:
"The type of content you write on your blog will focus on questions your potential customers chinese overseas australia database might have. The more detailed you get about the types of questions your content answers, the better you will rank on Google."
This translates into how-to guides, tutorials, interviews, and resource-based posts . This builds traffic, authority, and trust among searchers eagerly seeking answers to their problems, especially in the B2B space.
I'm sure you already understand your audience (otherwise you wouldn't be a content manager!), but that understanding won't be enough if you only have a general idea of your reader or customer in mind.
To make a difference, you need to use your data to focus your efforts and deliver the right answers.
This will help them view your main website as the authoritative authority on the topic, and they will remember it.
What you really want, Clarke adds, is to "make it really easy for your potential customers to click through to your main page and read more about your products and services."
Recommended tools
If you use WordPress, Google Analytics and Google Webmasters Tools can help you monitor your website's most relevant search queries, which you can then convert into content keywords for your blog. Google's Keyword Planner can also help you with this.
On a WordPress blog, you can use the Yoast SEO plugin to optimize your posts for the selected keywords.
2.
In Depth Content Example
Your content should be helpful, actionable, and to the point. No filler.
Cheryl Clarke, Director of Ginger Marketing , explains:
"The type of content you write on your blog will focus on questions your potential customers chinese overseas australia database might have. The more detailed you get about the types of questions your content answers, the better you will rank on Google."
This translates into how-to guides, tutorials, interviews, and resource-based posts . This builds traffic, authority, and trust among searchers eagerly seeking answers to their problems, especially in the B2B space.
I'm sure you already understand your audience (otherwise you wouldn't be a content manager!), but that understanding won't be enough if you only have a general idea of your reader or customer in mind.
To make a difference, you need to use your data to focus your efforts and deliver the right answers.