This means his business could have

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However, this also needs to be factored into the purchases made. So, let's also say Jim spends $100. And let's say Jim gets 8 email signups out of the 100 visitors who visit his site. 8 x 3 months x $1.50 = $36. But, 2 people also purchased flowers for an average of $100 per order from those 100 visitors. If Jim doesn't factor in the value of the email subscribers he's getting, he'll calculate that he's sold two orders. At $50 per order after cost of goods, that means Jim spent $100 to make $100.

Therefore, Jim decides to stop this marketing effort. Three months later, Jim's revenue remains the same because he hasn't found a growth channel. However, during those three months, Jim's actual sales could accurate mobile phone number list have been $3 + $100 (email). grown during that time. How to Maximize the Value of Each of Your Email Subscribers So, we've established that you need to know the value of each of your email subscribers. But once you know the value of each of your email subscribers, your goal is to increase that value.

If Jim currently has newsletter subscribers who are generating $1.50 per month in net revenue, his goal should be to increase this average value. So, Jim sets a goal of increasing this number to $2.00 per month. Jim hires a new email marketing specialist and gives them two goals: 1) Increase the number of email subscribers; 2) Increase the value of each of these email subscribers. How to Increase Email Subscribers My team and I have already written extensively on this topic. But here are some basic tips for increasing your email subscribers: Make it easy for people to subscribe We're biased because we own Hello Bar.