What makes a good influencer?
Posted: Sat Apr 05, 2025 3:40 am
So, you've created your list of potential influencers and are ready to start your influencer SEO campaign.
While you may be ready to send outreach emails , you first need to make sure your list is filled with only extremely specific influencers.
This way, you can increase the chances of SEO improvement (and ROI) in your influencer SEO campaign.
Click through each influencer's website. Ask yourself:
Does this influencer already collaborate with companies or brands? (Check if there is a recent blog post chinese overseas canada database or social update mentioning a brand)
What are your typical interaction rates? ( Use this formula to calculate )
Engagement rate
Do you have a website with good SEO metrics?
If your answer to all three questions is positive, add them to your list. You've proven that they're more likely to agree to a collaboration and that the partnership is worth your investment.
While you may be ready to send outreach emails , you first need to make sure your list is filled with only extremely specific influencers.
This way, you can increase the chances of SEO improvement (and ROI) in your influencer SEO campaign.
Click through each influencer's website. Ask yourself:
Does this influencer already collaborate with companies or brands? (Check if there is a recent blog post chinese overseas canada database or social update mentioning a brand)
What are your typical interaction rates? ( Use this formula to calculate )
Engagement rate
Do you have a website with good SEO metrics?
If your answer to all three questions is positive, add them to your list. You've proven that they're more likely to agree to a collaboration and that the partnership is worth your investment.