Create persuasive and informative content
Posted: Sat Apr 05, 2025 4:40 am
You’ll want visuals that draw the reader in and create a particular emotional response. You might choose a white, minimalist background for elegant professionalism, blue to be calm and inviting, or red and black to be bold and exciting. Your company logo should also be prominent, with a website aesthetic that complements it.
Then there are the images to consider. A cooking website, for example, should include sumptuous food photography on its landing page to whet the appetite of visitors. Or, if it’s a landing page for a vacation deals site, you’ll want photos of pristine cruise ships and sunny vistas.
Compelling content is essential if you want your website visitors to explore beyond your landing page. This includes content to convince them to convert. For example, customer testimonials or blog posts about the problems your services address. One such skill that can help you write persuasive blog pieces is paraphrasing . With the help of paraphrasing, you can transform your plain and bland content into engaging and unique content. Once you have persuasive and informative content, link to some of the chosen pieces from your landing page.
But it’s also important to educate your visitors. Sometimes the only thing that stops someone business owner data from subscribing to your service is the idea that it’s just too complicated. But the right content can address those concerns.
For example, a landing page for a telecommunications company might contain an FAQ section that answers common questions. These answers can link to articles like “How to forward a landline call to a mobile phone.” This content can also link back to your landing page, helping to increase conversions.
Design intuitive forms
You would think that once someone starts filling out a form on your site, conversion is pretty much guaranteed. But that’s not always the case. People give up on forms for all sorts of reasons.
The information requested may not be clear. They may get distracted, or the form may just be dense and boring. Or they may not be fully committed to their subscription or purchase. Cart abandonment is a common example of this sort of thing.
Then there are the images to consider. A cooking website, for example, should include sumptuous food photography on its landing page to whet the appetite of visitors. Or, if it’s a landing page for a vacation deals site, you’ll want photos of pristine cruise ships and sunny vistas.
Compelling content is essential if you want your website visitors to explore beyond your landing page. This includes content to convince them to convert. For example, customer testimonials or blog posts about the problems your services address. One such skill that can help you write persuasive blog pieces is paraphrasing . With the help of paraphrasing, you can transform your plain and bland content into engaging and unique content. Once you have persuasive and informative content, link to some of the chosen pieces from your landing page.
But it’s also important to educate your visitors. Sometimes the only thing that stops someone business owner data from subscribing to your service is the idea that it’s just too complicated. But the right content can address those concerns.
For example, a landing page for a telecommunications company might contain an FAQ section that answers common questions. These answers can link to articles like “How to forward a landline call to a mobile phone.” This content can also link back to your landing page, helping to increase conversions.
Design intuitive forms
You would think that once someone starts filling out a form on your site, conversion is pretty much guaranteed. But that’s not always the case. People give up on forms for all sorts of reasons.
The information requested may not be clear. They may get distracted, or the form may just be dense and boring. Or they may not be fully committed to their subscription or purchase. Cart abandonment is a common example of this sort of thing.