Competition is growing and advertising works
Posted: Sat Apr 05, 2025 5:49 am
More than 40% of consumers learn about Black Friday through advertising. This statistic has been consistent for the past two years. This means that investing in advertising campaigns early, focusing on both media and performance advertising, is essential to achieving success.
The earlier a brand begins communicating with its audience, the higher the chance of gaining its share of attention in the market.
Preparing Your Business for Black Friday: What You Need to Consider
1. Planning the range of products and promotions
Proper preparation of the assortment is the basis for a successful sale. It is important to analyze last year's demand and focus on the most popular categories, such as clothing, footwear and household goods.
The mechanics of stocks should be clear
Discounts of 20–30%, gift certificates or cashback in rubles usually generate the greatest interest.
I will give an example from our practice last year. On one of the client projects, among all the promotional offers in November, the most effective in terms of economic indicators was the 1+1=3 promotion, timed to coincide with Black Friday. During its action, the conversion from a transition to the site via advertising to an order increased by 50% compared to the average conversion during the entire month.
I would also recommend considering creating limited offers and highlighting products with prominent “Product of the Day” or “Last Chance” markings.
Agency website
Examples of last year's advertising on the private enterprise of the chinese overseas british data Stik agency client with an emphasis on the product and the size of the discount
The main thing here is to identify marginal products and see through the eyes of the client whether your offer is profitable and what risks the buyer has.
2. Marketing strategy and advertising
It's best to start planning your campaigns early, as interest in Black Friday increases as early as October.
An effective solution is a combination of media advertising and retargeting
This way you will remind about abandoned carts and attract those who showed interest earlier.
It is important to use different channels: e-mail newsletters, social networks, media banners and in-app notifications.
3. Logistics and inventory management
Black Friday is not only an opportunity to sell more, but also a challenge for logistics. Shortages of popular products can lead to loss of customers, so stocks must be increased and distributed in advance.
Automation of warehouse processes and integration with CRM will help control balances and promptly update information on the website and marketplaces.
Use real-time monitoring systems to minimize delays and respond promptly to increased demand during peak promotions.
The earlier a brand begins communicating with its audience, the higher the chance of gaining its share of attention in the market.
Preparing Your Business for Black Friday: What You Need to Consider
1. Planning the range of products and promotions
Proper preparation of the assortment is the basis for a successful sale. It is important to analyze last year's demand and focus on the most popular categories, such as clothing, footwear and household goods.
The mechanics of stocks should be clear
Discounts of 20–30%, gift certificates or cashback in rubles usually generate the greatest interest.
I will give an example from our practice last year. On one of the client projects, among all the promotional offers in November, the most effective in terms of economic indicators was the 1+1=3 promotion, timed to coincide with Black Friday. During its action, the conversion from a transition to the site via advertising to an order increased by 50% compared to the average conversion during the entire month.
I would also recommend considering creating limited offers and highlighting products with prominent “Product of the Day” or “Last Chance” markings.
Agency website
Examples of last year's advertising on the private enterprise of the chinese overseas british data Stik agency client with an emphasis on the product and the size of the discount
The main thing here is to identify marginal products and see through the eyes of the client whether your offer is profitable and what risks the buyer has.
2. Marketing strategy and advertising
It's best to start planning your campaigns early, as interest in Black Friday increases as early as October.
An effective solution is a combination of media advertising and retargeting
This way you will remind about abandoned carts and attract those who showed interest earlier.
It is important to use different channels: e-mail newsletters, social networks, media banners and in-app notifications.
3. Logistics and inventory management
Black Friday is not only an opportunity to sell more, but also a challenge for logistics. Shortages of popular products can lead to loss of customers, so stocks must be increased and distributed in advance.
Automation of warehouse processes and integration with CRM will help control balances and promptly update information on the website and marketplaces.
Use real-time monitoring systems to minimize delays and respond promptly to increased demand during peak promotions.