Awareness of other people's privacy
Posted: Sat Apr 05, 2025 5:57 am
The position of those who are neither digitalized nor sustainable chinese overseas british database is worrying: 40% of those interviewed, or 4 out of 10 Italians, appear unaware or indifferent to the problem
A significant piece of data from the report concerns the attention paid to the privacy of others when using social networks: only 24% of Italians always check the impact of their actions on the privacy of others, a percentage that drops to 17% in small towns. On the contrary, in large towns, 31% always pay close attention to this aspect. Digitalized and sustainability-conscious people prove to be the most scrupulous: 40% always check the impact of their actions, and 46% do so regularly. Even non-digitalized users, but sensitive to sustainability, despite having fewer digital skills, show a fair amount of attention to the privacy of others when they post on social networks.
Shifting attention to the relationship between privacy and personalization of digital services, a certain ambivalence emerges. 45% of Italians believe that privacy is “little or not at all” sacrificeable compared to personalization, but in Small Centers this percentage drops to 39%, with 50% taking refuge in the intermediate response, “quite a bit”. This data highlights a cultural uncertainty and a difficulty in understanding the implications of personalization technologies on the protection of personal data.
In large cities, however, opinions appear more defined: 52% firmly reject the idea that personalization should prevail over privacy, a sign of greater awareness of the risks associated with the manipulation of personal data.
A significant piece of data from the report concerns the attention paid to the privacy of others when using social networks: only 24% of Italians always check the impact of their actions on the privacy of others, a percentage that drops to 17% in small towns. On the contrary, in large towns, 31% always pay close attention to this aspect. Digitalized and sustainability-conscious people prove to be the most scrupulous: 40% always check the impact of their actions, and 46% do so regularly. Even non-digitalized users, but sensitive to sustainability, despite having fewer digital skills, show a fair amount of attention to the privacy of others when they post on social networks.
Shifting attention to the relationship between privacy and personalization of digital services, a certain ambivalence emerges. 45% of Italians believe that privacy is “little or not at all” sacrificeable compared to personalization, but in Small Centers this percentage drops to 39%, with 50% taking refuge in the intermediate response, “quite a bit”. This data highlights a cultural uncertainty and a difficulty in understanding the implications of personalization technologies on the protection of personal data.
In large cities, however, opinions appear more defined: 52% firmly reject the idea that personalization should prevail over privacy, a sign of greater awareness of the risks associated with the manipulation of personal data.