The client registers on the website and receives a unique identifier.
Posted: Sat Apr 05, 2025 6:14 am
How does this work:
When making a purchase in an offline store, the customer uses chinese malaysia data their loyalty card or phone number.
All data on purchases and interactions is collected in a single system.
4. Surveys and feedback
Direct communication with customers through surveys helps to obtain information about how they learned about the product and where they conducted their research.
Example:
After the purchase, the cashier or an electronic questionnaire asks to answer several questions. Questions may be about whether the customer used the company's website to select the product.
5. Analytics and Big Data
The use of analytical tools and Big Data technologies allows us to predict and analyze customer behavior.
How does this work:
Data is collected from various sources: web analytics, sales, social networks.
The correlation between online activity and offline sales is analyzed.
Practices and pitfalls
Omnichannel approach
Creating a seamless experience for the client across all channels: online, offline, mobile applications.
Advantages:
Improving customer satisfaction.
Increase loyalty.
Increase repeat sales.
Personalization
Using customer data to provide personalized offers and recommendations.
How does this work:
The history of purchases and behavior is analyzed.
Personalized offers are generated via email, push notifications or SMS.
Staff training
Employees must be aware of all promotions and opportunities that the company provides in online and offline channels.
When making a purchase in an offline store, the customer uses chinese malaysia data their loyalty card or phone number.
All data on purchases and interactions is collected in a single system.
4. Surveys and feedback
Direct communication with customers through surveys helps to obtain information about how they learned about the product and where they conducted their research.
Example:
After the purchase, the cashier or an electronic questionnaire asks to answer several questions. Questions may be about whether the customer used the company's website to select the product.
5. Analytics and Big Data
The use of analytical tools and Big Data technologies allows us to predict and analyze customer behavior.
How does this work:
Data is collected from various sources: web analytics, sales, social networks.
The correlation between online activity and offline sales is analyzed.
Practices and pitfalls
Omnichannel approach
Creating a seamless experience for the client across all channels: online, offline, mobile applications.
Advantages:
Improving customer satisfaction.
Increase loyalty.
Increase repeat sales.
Personalization
Using customer data to provide personalized offers and recommendations.
How does this work:
The history of purchases and behavior is analyzed.
Personalized offers are generated via email, push notifications or SMS.
Staff training
Employees must be aware of all promotions and opportunities that the company provides in online and offline channels.