Always Shopping, o poder do Social Commerce
Posted: Sat Apr 05, 2025 9:06 am
Billions of people around the world interact daily with social networks such as Facebook, Instagram, TikTok or Pinterest. Hours and hours spent endlessly scrolling through your Social Media feeds , whether interacting with friends, family, brands or influencers . But social networks are no longer just Social Media, and in this new “always shopping” environment where people are constantly discovering new ideas, solutions and inspirations from brands, Social Media platforms have evolved to become e-marketplaces , with direct selling and purchasing of all types of products and services.
But let's start from the beginning. Social Commerce, what does it mean?
While E-Commerce refers to the trade of goods and services online, Social Commerce refers to online commerce that uses social media holistically, from the discovery phase to sales.
The importance of social networks is irrefutable. According to recent data, more than 3/4 of the Brazilian population has at least one active account on a social network. Enough for us to spend, on average, more than 2 hours and 20 minutes per day on these channels. Numbers that have increased every year and are expected to continue to increase.
In addition to their enormous penetration, in Portugal social accurate mobile phone number list networks are in the Top 5 main sources of brand discovery, and only search engines surpass them when it comes to researching a specific product or service.
The truth is, for most people, social media platforms are the gateway to everything they do online – news, entertainment, and communication. And now commerce (social commerce) is also joining these activities.
In 2021, the value of e-commerce sales worldwide was approximately 4.9 trillion euros and the figures indicate that in the space of 4 years there will be a growth of 50%, reaching around 7.3 trillion euros in 2025.
The way we shop has changed significantly in recent years. We make daily purchases through our smartphones and witness phenomena such as the hashtag #TikTokMadeMeBuyIt which, with more than 21 billion videos on TikTok, proves that social networks are becoming a one-stop shop so powerful, capable of threatening e-commerce giants, such as Amazon, or search engines themselves, such as Google.
Brand awareness, customer service or shoppable content . The migration of e-commerce to social media platforms demands new ways of interacting with consumers, forcing us to reimagine the brand experience so that sales can happen at any point in the customer journey. Clear examples of this transformation are the evolution of live streaming into live commerce, where during a live broadcast consumers can purchase products directly from sellers.
But let's start from the beginning. Social Commerce, what does it mean?
While E-Commerce refers to the trade of goods and services online, Social Commerce refers to online commerce that uses social media holistically, from the discovery phase to sales.
The importance of social networks is irrefutable. According to recent data, more than 3/4 of the Brazilian population has at least one active account on a social network. Enough for us to spend, on average, more than 2 hours and 20 minutes per day on these channels. Numbers that have increased every year and are expected to continue to increase.
In addition to their enormous penetration, in Portugal social accurate mobile phone number list networks are in the Top 5 main sources of brand discovery, and only search engines surpass them when it comes to researching a specific product or service.
The truth is, for most people, social media platforms are the gateway to everything they do online – news, entertainment, and communication. And now commerce (social commerce) is also joining these activities.
In 2021, the value of e-commerce sales worldwide was approximately 4.9 trillion euros and the figures indicate that in the space of 4 years there will be a growth of 50%, reaching around 7.3 trillion euros in 2025.
The way we shop has changed significantly in recent years. We make daily purchases through our smartphones and witness phenomena such as the hashtag #TikTokMadeMeBuyIt which, with more than 21 billion videos on TikTok, proves that social networks are becoming a one-stop shop so powerful, capable of threatening e-commerce giants, such as Amazon, or search engines themselves, such as Google.
Brand awareness, customer service or shoppable content . The migration of e-commerce to social media platforms demands new ways of interacting with consumers, forcing us to reimagine the brand experience so that sales can happen at any point in the customer journey. Clear examples of this transformation are the evolution of live streaming into live commerce, where during a live broadcast consumers can purchase products directly from sellers.