What to expect from using data for sales in 2022?
Posted: Sat Apr 05, 2025 9:34 am
Tell us, does your company already use sales data to boost internal processes and generate great business opportunities? Not yet?
Let's see: digital transformation was accelerated by the pandemic. This means that all companies (of all niches and sizes) started to digitize their processes to remain active in the market.
So, this certainly could not be different in the area of communication, sales and marketing.
Therefore, using data for sales is essential for your brand to stand out and build good relationships with the public — and, in this way, increase business profitability.
Want to learn more about the subject? Keep reading!
What is data culture?
Before we talk about using data for sales in 2022, we need to go back to what data culture is. After all, it is essential that your brand develops this mindset to achieve results.
Also known as data driven, data culture requires a series mobile phone number data updated 2025 of adaptations from the company. This is because it begins to develop a much more assertive strategic plan.
Therefore, data culture emerges to overturn that mistaken perception that managers have about making decisions based on “guesswork”.
To give you an idea, according to a survey conducted by Gartner® , on average, 9.2% of companies' marketing budgets are allocated to data analysis. Furthermore, for 76% of the professionals interviewed, data culture is already a reality.
According to the research, “Data and analytics have become the foundation of marketing, driving efficiency and effectiveness through better data collection, modeling, optimization and greater relevance to the consumer.”
So, there’s no doubt about it: if your company doesn’t yet have a data culture, it’s time to start thinking seriously about it. After all, it doesn’t just contribute to increased sales, but also to the healthy future of the organization.
What are the main data for sales?
The use of data for sales can occur through the analysis of a series of indicators.
The main Key Performance Indicators (KPIs), or key performance indicators related to sales are:
number of leads generated and qualified;
number of closed deals;
commercial volume;
product mix;
average ticket;
Customer Acquisition Cost (CAC);
conversion rate;
Lifetime Value (LTV);
sales cycle;
customer satisfaction ;
churn rate.
How to use data to promote more efficient sales?
If you want to promote more efficient sales, know that the use of data can contribute (a lot!). Want to know how? Learn now!
Have a good database
Obviously, if you want to start using data in your processes, it is essential to have a good database. Do you agree?
Therefore, the database is the starting point for having more business intelligence in your company. After all, it collects, stores, organizes and structures data in an accessible, secure and efficient way.
Use a tool that organizes the process
It's no use just having a database. That's because, in isolation, it can't perform miracles, do you agree?
Therefore, having the support of a strategic intelligence tool is essential to organize the entire process.
So, count on the help of automation, investing in technology to better structure your company's data.
Otherwise, when using manual processes (such as Excel spreadsheets ) you will only have rework, the team will be demotivated and you will not be able to make the most of what data can do for your company.
Define what the main metrics will be
By assessing the reality and objectives of your business, you need to choose which will be the main metrics you will use.
This is because, to know which strategies are working and which ones need to be improved, you need to monitor the entire process, right?
Then, determine which metrics will be used in the processes and measure the results constantly.
Have a team engaged in the process
If you want to take your company to a more strategic level, your team needs to understand the importance of data and be involved in all processes.
Let's see: digital transformation was accelerated by the pandemic. This means that all companies (of all niches and sizes) started to digitize their processes to remain active in the market.
So, this certainly could not be different in the area of communication, sales and marketing.
Therefore, using data for sales is essential for your brand to stand out and build good relationships with the public — and, in this way, increase business profitability.
Want to learn more about the subject? Keep reading!
What is data culture?
Before we talk about using data for sales in 2022, we need to go back to what data culture is. After all, it is essential that your brand develops this mindset to achieve results.
Also known as data driven, data culture requires a series mobile phone number data updated 2025 of adaptations from the company. This is because it begins to develop a much more assertive strategic plan.
Therefore, data culture emerges to overturn that mistaken perception that managers have about making decisions based on “guesswork”.
To give you an idea, according to a survey conducted by Gartner® , on average, 9.2% of companies' marketing budgets are allocated to data analysis. Furthermore, for 76% of the professionals interviewed, data culture is already a reality.
According to the research, “Data and analytics have become the foundation of marketing, driving efficiency and effectiveness through better data collection, modeling, optimization and greater relevance to the consumer.”
So, there’s no doubt about it: if your company doesn’t yet have a data culture, it’s time to start thinking seriously about it. After all, it doesn’t just contribute to increased sales, but also to the healthy future of the organization.
What are the main data for sales?
The use of data for sales can occur through the analysis of a series of indicators.
The main Key Performance Indicators (KPIs), or key performance indicators related to sales are:
number of leads generated and qualified;
number of closed deals;
commercial volume;
product mix;
average ticket;
Customer Acquisition Cost (CAC);
conversion rate;
Lifetime Value (LTV);
sales cycle;
customer satisfaction ;
churn rate.
How to use data to promote more efficient sales?
If you want to promote more efficient sales, know that the use of data can contribute (a lot!). Want to know how? Learn now!
Have a good database
Obviously, if you want to start using data in your processes, it is essential to have a good database. Do you agree?
Therefore, the database is the starting point for having more business intelligence in your company. After all, it collects, stores, organizes and structures data in an accessible, secure and efficient way.
Use a tool that organizes the process
It's no use just having a database. That's because, in isolation, it can't perform miracles, do you agree?
Therefore, having the support of a strategic intelligence tool is essential to organize the entire process.
So, count on the help of automation, investing in technology to better structure your company's data.
Otherwise, when using manual processes (such as Excel spreadsheets ) you will only have rework, the team will be demotivated and you will not be able to make the most of what data can do for your company.
Define what the main metrics will be
By assessing the reality and objectives of your business, you need to choose which will be the main metrics you will use.
This is because, to know which strategies are working and which ones need to be improved, you need to monitor the entire process, right?
Then, determine which metrics will be used in the processes and measure the results constantly.
Have a team engaged in the process
If you want to take your company to a more strategic level, your team needs to understand the importance of data and be involved in all processes.