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How to do content marketing on social media

Posted: Sat Apr 05, 2025 11:40 am
by muskanislam99
How to use a digital media planning spreadsheet and organize your posting routine


Facebook, Instagram, LinkedIn, Pinterest, YouTube, Twitter … which of these social networks is your company present on? Don’t know how to use them and how to do content marketing on social media ?

If you have questions about how social media can help your company achieve a good digital positioning , in this post we will present you with some tips on how to create content on social media that will show you the way to establish a presence in the digital environment. They are:

Define Target Audience
Setting Goals in Communication
Choose Social Networks
Make a Plan
Measure the results

Being present means being seen, and to telegram data achieve this, you need to invest in content marketing on social media .

If you still don't know what this is, don't worry. We've written a post explaining what content marketing is and how it can apply to your company. Check it out!



What is the purpose of content marketing?

Social media has a huge influence on consumer behavior and purchasing decisions. It has been proven that 80% of Brazilians only make a purchase after researching the product online.

Some numbers prove the importance of being present on social media, see some data:

We have over 2.6 billion users on Facebook
Over 1 billion users on Instagram
Over 500 million users on LinkedIn
Over 300 million monthly Twitter users
Over 250 million users on Pinterest
Almost 2 billion monthly users on YouTube
For these and other reasons, your company needs to be on social media.

How to create content for your company's social media ? Then keep reading! Download the free social media planning template that we use here at TWO Digital.


Social Media Marketing Spreadsheet - TWO Digital
Social Media Marketing Spreadsheet


DOWNLOAD SOCIAL MEDIA POSTS SPREADSHEET



How to do marketing on social media?


We’ll show you 5 marketing tips for social media . We’ll show you what you need to apply to your company’s social media to make the most of the opportunities they offer.