Preparation: Go beyond the obvious
Posted: Sun Apr 06, 2025 4:27 am
Before making any contact, thoroughly study the market, the client's needs and challenges. Demonstrate advanced knowledge, going beyond a superficial diagnosis.
A Gartner survey revealed that 86% of B2B customers expect companies to be aware of their personal information when interacting with customer service.
A good consultant can guide the client to a c level executive list awareness of their own reality, showing that they have ownership of the client's context and the ability to guide them.
Bond: Genuinely connect
Create an environment of trust and closeness.
The customer needs to feel like they are talking to someone who genuinely cares about their success.
Ask open-ended questions, show empathy, and build rapport before you even talk about solutions.
A Gartner survey revealed that 86% of B2B customers expect companies to be aware of their personal information when interacting with customer service.
A good consultant can guide the client to a c level executive list awareness of their own reality, showing that they have ownership of the client's context and the ability to guide them.
Bond: Genuinely connect
Create an environment of trust and closeness.
The customer needs to feel like they are talking to someone who genuinely cares about their success.
Ask open-ended questions, show empathy, and build rapport before you even talk about solutions.