The Law of Objection Handling
Posted: Sun Apr 06, 2025 7:16 am
Set up automated emails so you’re not leaving money on the table
There’s really no other way to say this: If you’re not running an email (or text) sequence to save abandoned carts, you’re leaving money on the table!
Your goal with email automation is to drive people back to your website.
Your cart abandonment sequence should be running 24/7 automatically through your email provider, driving people back to their cart to complete their purchase.
But here’s the thing: don’t just send one email, send three! Over the course of 72 hours, send three emails to invite them back.
Also make sure it’s cart abandonment not just checkout buy phone number list abandonment. Carts are abandoned about 70% of the time. That’s free money you’re leaving on the table.
And there’s also post purchase follow up emails. You should be thanking your customers after they buy from you and staying in touch with them. This is another automated sequence that should always be running from your email provider.
Remove all potential objections to buying up front
Look, there’s several reasons why someone might decide not to buy from your store.
But the good news is that you can prevent this by removing potential objections up front.
Things like:
Shipping cost and how long their order will take to get delivered
Product quality, sizing, features & dimensions
Return policy
To fix this, include this information on your product pages. Shopify makes it easy to include information right on the page.
There’s really no other way to say this: If you’re not running an email (or text) sequence to save abandoned carts, you’re leaving money on the table!
Your goal with email automation is to drive people back to your website.
Your cart abandonment sequence should be running 24/7 automatically through your email provider, driving people back to their cart to complete their purchase.
But here’s the thing: don’t just send one email, send three! Over the course of 72 hours, send three emails to invite them back.
Also make sure it’s cart abandonment not just checkout buy phone number list abandonment. Carts are abandoned about 70% of the time. That’s free money you’re leaving on the table.
And there’s also post purchase follow up emails. You should be thanking your customers after they buy from you and staying in touch with them. This is another automated sequence that should always be running from your email provider.
Remove all potential objections to buying up front
Look, there’s several reasons why someone might decide not to buy from your store.
But the good news is that you can prevent this by removing potential objections up front.
Things like:
Shipping cost and how long their order will take to get delivered
Product quality, sizing, features & dimensions
Return policy
To fix this, include this information on your product pages. Shopify makes it easy to include information right on the page.