The Winners, The Loser, & Everything In-between

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Black Friday vs Cyber Monday 2020 | Blog | Hawke Media
by
Steve Hutt
4 minute read
A person sitting on a couch with a laptop, comparing Black Friday and Cyber Monday deals in 2020.
In This Article
Trends & Observations
How To Stand Out
The Winners, The Loser, & Everything In-between
SPOILER ALERT: There will only be one loser on Black Friday & Cyber Monday, and that is brick and mortar retail sales. With COVID-19 continuing to affect where and how we shop, major retailers are closing their doors to crowds. I doubt that conclusion is a surprise to anyone as more shoppers migrate to eCommerce platforms and away from traditional shopping centers.


Historically people turn out in droves to snag Thanksgiving Weekend whatsapp number list deals to head off their holiday season spending. 2019 was no different. Around 189.6 million shoppers (a 14% increase from last year) turned out to get a head start on the season spending an average dollar amount of $361.90.


Did you see any correlation in your sales?


Online shoppers beat out in-store shoppers by a margin of approximately 12.8% with only 124 million shoppers opting for the more traditional route (75.7 million did both).


In true underdog fashion, Black Friday took the crown from Cyber Monday for the busiest online shopping day and kept its title of the busiest in-store shopping day. Small Business Saturday punched in a distant, but strong second place for in-store shopping in 2019 and with big retailers bowing out, this could be a good alternative for lower capacity small businesses to attract willing an eager customers.